Measuring Prosociality: The Development of a Prosocial Behavioral Intentions Scale.

Prosociality is a critical issue in behavioral research. In this investigation, we developed a measure of prosocial behavioral intentions. Qualitative responses from two surveys (n = 465) and items from existing measures were used to generate a list of prosocial behaviors in which people might intend to engage. We factor analyzed responses to these items (n = 319) and retained the most common and representative items. The new measure demonstrated adequate internal consistency (n = 247, 147; α =.81,.83); convergent validity with past prosocial behavior (r =.51,.43), moral identity (r =.50,.55), and materialism (r = –.30, –.20). The instrument also predicted prosocial behavior while controlling for a prior measure of prosocial intentions, Exp(B) = 1.99, Wald = 10.59, p =.001, thereby demonstrating incremental predictive validity. This 4-item scale could be used across contexts to advance the study of prosociality. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Personality Assessment is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)