Printers Profit from New Business Model.

PRINTERS (Persons); COMPUTER printers; PRINTING machinery & supplies; DIGITAL printing; PRINTING; PUBLISHING; BUSINESS communication

This article deals with the importance of digital asset management (DAM) to further enable printers to achieve their goals. Commercial print businesses face mounting pressure to deliver faster turnaround times and more custom publishing solutions. From all sides, these businesses are bombarded with dire warnings to add new services or sacrifice competitive position. Many have already changed their business models to include digital printing technology and variable data. The concept of DAM is allegedly helping print businesses reduce costs of operation, increase productivity and streamline workflow. More importantly, it enables them to develop profitable solutions that drive new business, expand geographic reach and provide value-added services to customers. By completing the lifecycle management and reuse of content, DAM offers capabilities that help print facilities expand the scope of their services. For example, without DAM, most print businesses are the destination for a final job file. With DAM, on the other hand, printers become a critical store-house and assembly vehicle for client documents, newsletters, annual reports, quarterly mailers and business cards. DAM enables turnkey applications that allow clients to manage their content and order documents online by supplying the necessary information and document assets.