Reorienting Asian cinema in the age of the Chinese film market: Introduction.

The article reports that People's Republic of China has the fastest-growing film market in the world, having overtaken Japan in 2012 to achieve the second-largest gross box-office revenue, and expanding at an annual rate of more than thirty percent in the last five years. It informs that the exponential growth in the Chinese film industry has been mirrored by a growing body of industry and film policy forums and academic conferences in both the East and the West.