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HANGOVER-PROOF 80 PROOF.

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Author(s): Light, Larry; Tilsner, Julie
Source:
BusinessWeek; 7/25/94, Issue 3382, p6-6, 1/4p, 1 Color Photograph
Subject Terms:
VODKA; PHYSIOLOGICAL effects of alcohol; MARKETING

Additional Information
- Subject Terms:
  SKYY Spirits LLC
- Abstract:
  Reports on Skyy Spirits' marketing claim that its vodka does not cause hangovers. Use of a `four-column' distillation system that removes purported hangover-causing substances called `congeners'; Sales; Skepticism of liquor experts about the no-hangover claim.

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