Creative Competition: Georgia Power, the Tennessee Valley Authority, and the Creation of a Rural Consumer Economy, 1934-1955.

ECONOMIC competition; TENNESSEE Valley Authority; GEORGIA Power Co.; PUBLIC utilities policy; NEW Deal, 1933-1939; ECONOMIC history -- 1918-1945; ROOSEVELT, Franklin D. (Franklin Delano), 1882-1945; ECONOMICS

The article focuses on the history of a rural consumer economy in the Tennessee River valley between 1934 and 1955. Topics include the role of the regional planning agency the Tennessee Valley Authority (TVA) which was created as part of U.S. President Franklin D. Roosevelt's New Deal, the competition supplied by the electric utility company Georgia Power, and how these businesses developed creative competition in the region.