What Do Buyers Really Want in a Digital Experience Platform?

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  • Author(s): LAPLANTE, MARY
  • Source:
    EContent. Autumn2018, Vol. 41 Issue 4, p16-17. 2p.
  • Additional Information
    • Subject Terms:
      DIGITAL technology; TECHNOLOGICAL innovations; CONSUMERS; MARKET surveys; BIG data
    • Abstract:
      The article reports on the digital experience platform (DXP) market map, published in fall 2017. DXP helps companies to create, manage and orchestrate the digital experience (DX) delivered to customers, employees and other stakeholders. A survey of 300 business and information technology (IT) professionals was conducted to determine how buyers are approaching their DXPs.