DISH NETWORKING: MIT STARTUP MATCHES TV WITH SOCIAL CONVERSATION.

BLUEFIN Labs Inc.; ROY, Deb; MARKETING research companies; TELEVISION programs research; TELEVISION advertising; SOCIAL media research

The article discusses the marketing research company Bluefin Labs, founded by Massachusetts Institute of Technology professor Deb Roy. The company uses the so-called semantic technology developed by Roy to examine the relationship between television programs and television advertising and how often they are mentioned in social media.