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Content Provider : Academic Search Premier Publication : advertising age Language : english Subject : doubleclick inc. Subject : marketing research Filter by : Subject

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Periodical

SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

Authors : Meyers, Tiffany

Subjects: *WOMEN consumers; *RETAIL industry; *MARKETING research

Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.

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Periodical

P&G finds the boss demanding, busy, hard to reach.

Authors : Neff, Jack

Subjects: *ADVERTISING executives; *CONSUMERS; *CONSUMER behaviorPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 5/16/2005, Vol. 76 Issue 20, p4-51. 2p. 7 Color Photographs.

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Periodical

P&G kisses up to the boss: consumers.

Authors : Neff, Jack

Subjects: *CONSUMERS; *CONSUMER research; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 5/2/2005, Vol. 76 Issue 18, p18-20. 2p. 4 Color Photographs.

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Periodical

Reaching Asian-Americans not a one-dimension task.

Authors : Morais, Robert J.¹

Subjects: *TARGET marketing; *ASIAN American consumers; *ASSIMILATION (Sociology)UNITED States

Source: Advertising Age. 2/27/1995, Vol. 66 Issue 9, p18-20. 2p.

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Periodical

Caught between worlds, tweens embrace makeup, reject Miley.

Authors : Neff, Jack

Subjects: *YOUNG consumers; *PRETEENS; *GIRLSCYRUS, Miley, 1992-

Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p16-16. 1p. 1 Color Photograph.

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Periodical

POWER OF THE 30-SOMETHING PURSE.

Authors : Bulik, Beth Snyder

Subjects: *WOMEN consumers; *MARKETING research; *WOMEN'S health

Source: Advertising Age. 4/14/2008, Vol. 79 Issue 15, p16-16. 1p.

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Periodical

Who's Asian and what it means for marketers.

Authors : Imada, Bill¹

Subjects: *ASIAN American consumers; *ASIAN Americans; *PACIFIC IslandersUNITED States

Source: Advertising Age. 9/10/2007, Vol. 78 Issue 36, p19-19. 3/5p.

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Periodical

Video games unveil feminine side.

Authors : Bulik, Beth Snyder

Subjects: *WOMEN consumers; *VIDEO game industry; *MARKETING researchUBISOFT Inc.

Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS10-S10. 1p. 1 Color Photograph.

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Periodical

Fewer moms but more challenges.

Authors : Neff, Jack

Subjects: *WOMEN consumers; *COMMERCIAL products; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS9-S9. 2/5p. 1 Chart.

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Periodical

EDITOR'S NOTE.

Authors : Donaton, Scott; Johnson, Bradley

Subjects: *CONSUMERS; *ADVERTISING; *PERIODICALSUNITED States

Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p2-2. 1/9p.

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