Search Results

New demos demand notice.

Subjects: *CONSUMERS; *MINORITY consumers; *YOUNG consumersUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, p14-14. 1/5p.

Record details

Rainbow imperative.

• Authors : Jackson, Jesse L.¹

Subjects: *ADVERTISING; *MULTICULTURALISM; *MINORITY consumersUNITED States

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p56-75. 2p. 1 Color Photograph.

Record details

Magic to marketers: Think urban.

• Authors : Wentz, Laurel

Subjects: *MINORITY consumers; *ADVERTISING; *ADVERTISING agenciesOMNICOM Group Inc. OMNICOM Group Inc. OMNICOM Group Inc. OMCJOHNSON, Earvin, 1959-

• Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p4-27. 2p. 3 Color Photographs.

Record details

White Bread, USA.

• Authors : Neff, Jack

Subjects: *TEST marketing; *MARKETING research; *DEMOGRAPHYUNITED States

• Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, preceding p1-13. 3p. 3 Color Photographs.

Record details

Shops put more mass into media.

• Authors : Halliday, Jean; Cuneo, Alice Z.

Subjects: *MULTICULTURALISM; *MARKETING; *ETHNIC mass mediaUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps2-s11. 2p. 8 Color Photographs.

Record details

Pepsi puts interests before ethnicity.

• Authors : Wentz, Laurel

Subjects: *MULTICULTURALISM; *ADVERTISING; *SOFT drink industryPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 7/7/2003, Vol. 74 Issue 27, pS-4-S-6. 2p. 10 Color Photographs, 4 Charts.

Record details

Some gems, but much average work.

• Authors : Wentz, Laurel; Cuneo, Alice Z.

Subjects: *ADVERTISING; *ADVERTISING campaigns; *HISPANIC AmericansUNITED States

• Source: Advertising Age. 9/16/2002, Vol. 73 Issue 37, special section pS-2-S-4. 2p.

Record details

Retail trails ethnic changes.

• Authors : Rickard, Leah; Whalen, Jeanne

Subjects: *MINORITY consumers; *MARKETINGUNITED States

• Source: Advertising Age. 5/1/1995, Vol. 66 Issue 18, p1-41. 2p. 1 Black and White Photograph.

Record details

DTC marketers eye ethnic media.

• Authors : Schnuer, Jenna

Subjects: *DRUG advertising; *MINORITY consumers; *PHARMACEUTICAL industry

• Source: Advertising Age. 3/19/2001, Vol. 72 Issue 12, p39-39. 3/4p. 1 Color Photograph.

Record details

Avon targets black sales reps.

• Authors : Thompson, Stephanie; Wentz, Laurel

Subjects: *MINORITY consumers; *COSMETICS industry; *ADVERTISING campaignsUNITED StatesAVON Products Inc. AVON Products Inc. AVON Products Inc. AVP

• Source: Advertising Age. 9/1/2003, Vol. 74 Issue 35, p16-16. 1/2p. 1 Color Photograph.

Record details