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Content Provider : Business Source Premier Publication : businessweek Subject : marketing

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Periodical

IF YOU CAN'T BEAT 'EM, COPY 'EM.

Authors : Harris, Nicole

Subjects: *MARKETING; COLA drinksCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

Source: BusinessWeek. 11/17/97, Issue 3553, p50-50. 1p. 1 Graph.

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Periodical

HE'S NO SODA JERK.

Authors : Foust, Dean; Roman, Monica

Subjects: *MARKETING; SOFT drink marketing; BEVERAGESUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

Source: BusinessWeek. 7/5/2004, Issue 3890, p51-51. 1/3p. 1 Color Photograph.

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Periodical

SHAKING UP COKE'S ADS.

Authors : Roman, Monica

Subjects: *SOFT drink industry; *MARKETING; *ADVERTISING campaignsCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KOPALUMBO, Daniel

Source: BusinessWeek. 6/16/2003, Issue 3837, p42-42. 1/9p.

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Periodical

FOR COKE, LOCAL IS IT.

Authors : Echikson, William; Foust, Dean

Subjects: *SOFT drink industry; *MARKETING; COLA drinksEUROPECOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

Source: BusinessWeek. 07/03/2000, Issue 3688, p122-122. 1p. 1 Color Photograph.

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Periodical

COLA WARS ON THE MEAN STREETS.

Authors : Greising, David; Light, Larry

Subjects: *MARKETING; COLA drinksPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

Source: BusinessWeek. 08/03/98, Issue 3589, p78-79. 2p. 1 Color Photograph.

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Periodical

I'D LIKE TO TEACH THE WORLD TO SELL.

Authors : Neuborne, Ellen

Subjects: *MARKETING executives; *MARKETING; *MARKETING strategyCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KOZYMAN, Sergio

Source: BusinessWeek. 06/07/99, Issue 3632, p59-59. 1p.

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Periodical

Coke and Pepsi Try Reinventing Water.

Authors : Palmeri, Christopher; Byrnes, Nanette

Subjects: *CONSUMER behavior; *PUBLIC opinion; *FINANCIAL crisesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

Source: BusinessWeek. 3/2/2009, Issue 4121, p58-58. 1p.

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Periodical

Tell Me a (Digital) Story.

Authors : Stepanek, Marcia

Subjects: *BUSINESS enterprises; *MARKETING; *BUSINESS names

Source: BusinessWeek. 05/15/2000, Issue 3681, pEB90-EB94. 3p. 2 Color Photographs.

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Periodical

TIME CAN'T WAIT FOR TAMBRANDS.

Authors : Reingold, Jennifer

Subjects: *MARKETING; *STOCK prices; *ECONOMIC competitionTAMBRANDS Inc. TAMBRANDS Inc. TAMBRANDS Inc. 002028751

Source: BusinessWeek. 2/10/97, Issue 3513, p62-66. 2p. 4 Color Photographs, 1 Graph.

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Periodical

THE NAME'S THE THING.

Authors : Judge, Paul C.; Green, Heather; Barrett, Amy

Subjects: *ADVERTISING; *MARKETING; *BRAND name productsAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN; AMERICA Online Inc. 147221006 AMERICA Online Inc. AMERICA Online Inc. 147221006 147221006 AMERICA Online Inc. 147221006 AOL

Source: BusinessWeek. 11/15/99, Issue 3655, p36-39. 4p. 2 Color Photographs, 1 Chart.

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