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Content Provider : Business Source Premier
Publisher : american marketing association
Subject : industrial costs
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Academic Journal
Advertising's effect on the product evolutionary cycle.
Authors :
Holak, Susan L.
1
;
Tang, Y. Edwin
2
Subjects:
*
PRODUCT life cycle
; *
LIFE cycle costing
; *
PRODUCT management
Source:
Journal of Marketing. Jul90, Vol. 54 Issue 3, p16. 14p. 2 Diagrams, 5 Charts.
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