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Americans still lured by Attraction of Europe; 8% boost in 77 tourism level seen.

• Authors : Gordon, Bruce¹

Subjects: *TOURISM; INTERNATIONAL travel; INTERNATIONAL visitorsUNITED States; EUROPE; ITALY

• Source: Marketing News. 3/11/77, Vol. 10 Issue 17, p1-12. 2p.

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RANDOM SAMPLING.

Subjects: *WEBSITES; VOYAGES & travels; RAILROAD travelEUROPE

• Source: Marketing News. 10/23/2000, Vol. 34 Issue 22, p8-8. 1/3p. 3 Color Photographs.

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Tourism groups plan promotions to attract Europeans to America.

Subjects: *TOURISM; TOURISTSUNITED States; EUROPEAMERICAN Hotel & Motel Association ; UNITED States Travel & Tourism Administration

• Source: Marketing News. 9/25/87, Vol. 21 Issue 20, p13-13. 1/6p.

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Europe, Latin America hold most marketing promise.

• Authors : Andruss, Paula Lyon; Bertagnoli, Lisa

Subjects: *MARKETING; *BUSINESS forecasting; *BUSINESS planningEUROPEKIRCHNER Corp.

• Source: Marketing News. 01/01/2001, Vol. 35 Issue 1, p11-16. 2p.

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'Innovative' products introduced in Europe.

• Authors : Stewart-Allen, Allyson L.¹

Subjects: *NEW product development; *COMMERCIAL products; *PRODUCT managementEUROPE

• Source: Marketing News. 04/10/2000, Vol. 34 Issue 8, p19-20. 2p.

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Keys to success in the Euro entertainment market.

• Authors : Stewart-Allen, Allyson L.^1,2

Subjects: *MARKETING; *CULTURAL industries; *CONSUMER attitudesEUROPE

• Source: Marketing News. 08/17/98, Vol. 32 Issue 17, p9-10. 2p. 1 Black and White Photograph.

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9. FOREIGN MARKETING (including Marketing by Domestic Firms in Foreign Countries, International Trade).

• Authors : Grubb, Kenneth A.¹; Copulsky, William²

Subjects: *ECONOMIC history; *EXPORT marketingEUROPE; LATIN America

• Source: Journal of Marketing. Apr1956, Vol. 20 Issue 4, p415-416. 2p.

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Marketing in Europe to the consumer over age fifty.

• Authors : Stewart-Allen, Allyson L.¹

Subjects: *OLDER consumers; *MARKETING; *CUSTOMER servicesUNITED States; EUROPE

• Source: Marketing News. 08/04/97, Vol. 31 Issue 16, p17-17. 2/5p. 1 Black and White Photograph.

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Europe forges ahead with Web innovations.

• Authors : Krauss, Michael

Subjects: *INTERNET industry; *CYBERCAFESEUROPEEASYEVERYTHING (Company)...

• Source: Marketing News. 08/14/2000, Vol. 34 Issue 17, p8-8. 5/8p.

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Europe's P-O-P opportunities to get better.

Subjects: *POINT-of-sale advertising; *ECONOMIC competition; *ADVERTISINGEUROPE

• Source: Marketing News. 5/8/89, Vol. 23 Issue 10, p7-7. 1/8p.

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