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Academic Journal

50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives.

Authors : Evangelidis, Ioannis (AUTHOR) ; Bhatia, Sudeep (AUTHOR); Levav, Jonathan (AUTHOR)

Subjects: *CONSUMER preferences; *CONSUMER research; *BEHAVIORAL research

Source: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p19-28. 10p.

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Academic Journal

Consumer Responsibility and the Transformation Process of the Electricity Market: Insights From Behavioral Decision Research.

Authors : Grabicki, Fabian ; Menges, Roland¹

Subjects: *BEHAVIORAL research; *CONSUMER behavior; *DECISION theory

Source: Management Revue. 2019, Vol. 30 Issue 2/3, p312-330. 19p.

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Periodical

READERS RESPOND.

Authors : Beavis, Ian¹; Inqwer, Mark²

Subjects: *BEHAVIORAL research; *ADVERTISING; *EMPLOYEESKIA Motors Corp.MOSES, Jarrod

Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p14-14. 1/3p.

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Academic Journal

What is wrong with advertising research and how can we fix it?

Authors : De Pelsmacker, Patrick¹ (AUTHOR)

Subjects: *PROMOTIONAL literature; *ADVERTISING; *BEHAVIORAL research

Source: International Journal of Advertising. Jul2021, Vol. 40 Issue 5, p835-848. 14p.

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Academic Journal

CRITIQUE.

Authors : Unwin, Stephen J.F.¹

Subjects: *INTERNATIONAL advertising; *PROFESSIONAL standards; *BEHAVIORAL research

Source: Journal of Advertising. 1975, Vol. 4 Issue 3, p29-30. 2p.

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Academic Journal

SITUATIONS MATTER: UNDERSTANDING HOW INDIVIDUAL BROWSING SITUATION ROUTINENESS IMPACTS ONLINE USERS' ADVERTISEMENT CLICKS BEHAVIOR.

Authors : Xianghua Lu¹ ; Yuxin Chen²

Subjects: *ADVERTISING; *USER interfaces; *BEHAVIORAL research

Source: Journal of Electronic Commerce Research. 2020, Vol. 21 Issue 2, p113-129. 17p.

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Academic Journal

What can advertisers learn from neuroscience?

Authors : Plassmann, Hilke¹ (AUTHOR) ; Ambler, Tim² (AUTHOR); Braeutigam, Sven³ (AUTHOR)

Subjects: *ADVERTISING; *BEHAVIORAL research; *ADVERTISERS

Source: International Journal of Advertising. 2007, Vol. 26 Issue 2, p151-175. 25p. 1 Diagram, 1 Chart.

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Academic Journal

How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments.

Authors : Luce, Mary Frances¹ ; Jia, Jianmin² ; Fischer, Gregory W.³

Subjects: *CONSUMER research; *ADVERTISING & psychology; *BEHAVIORAL research

Source: Journal of Consumer Research. Dec2003, Vol. 30 Issue 3, p464-472. 9p.

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Academic Journal

Opportunity Cost Consideration.

Authors : Spiller, Stephen A.¹ (AUTHOR)

Subjects: *OPPORTUNITY costs; *CONSUMER behavior; *CONSUMER preferences

Source: Journal of Consumer Research. Dec2011, Vol. 38 Issue 4, p595-610. 16p. 1 Chart, 4 Graphs.

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Academic Journal

INVESTIGATING GLOBAL BRAND PREFERENCE BIAS AMONG LOW-STATUS CONSUMERS: A STUDY ON THE MECHANISMS OF ITS ACCENTUATION AND MITIGATION.

Authors : Bizarrias, Flávio Santino¹ ; Strehlau, Vivian Iara¹ ; Teixeira Cucato, Jussara da Silva²

Subjects: *CONSUMER preferences; *BRAND choice; *BRAND name products

Source: REMark: Revista Brasileira de Marketing. jan-mar2024, Vol. 23 Issue 1, p41-71. 31p.

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