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Content Provider : Business Source Premier Subject : advertising Subject : conceptual structures Subject : conflict management Filter by : Subject

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Periodical

READERS RESPOND.

Authors : Beavis, Ian¹; Inqwer, Mark²

Subjects: *BEHAVIORAL research; *ADVERTISING; *EMPLOYEESKIA Motors Corp.MOSES, Jarrod

Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p14-14. 1/3p.

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Academic Journal

What is wrong with advertising research and how can we fix it?

Authors : De Pelsmacker, Patrick¹ (AUTHOR)

Subjects: *PROMOTIONAL literature; *ADVERTISING; *BEHAVIORAL research

Source: International Journal of Advertising. Jul2021, Vol. 40 Issue 5, p835-848. 14p.

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Academic Journal

CRITIQUE.

Authors : Unwin, Stephen J.F.¹

Subjects: *INTERNATIONAL advertising; *PROFESSIONAL standards; *BEHAVIORAL research

Source: Journal of Advertising. 1975, Vol. 4 Issue 3, p29-30. 2p.

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Academic Journal

The social context of undermining behavior at work

Authors : Duffy, Michelle K.¹ ; Ganster, Daniel C.²; Shaw, Jason D.¹

Subjects: *BEHAVIORAL research; *SUPERVISORS; *EMPLOYEESSLOVENIA

Source: Organizational Behavior & Human Decision Processes. Sep2006, Vol. 101 Issue 1, p105-126. 22p.

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Academic Journal

SITUATIONS MATTER: UNDERSTANDING HOW INDIVIDUAL BROWSING SITUATION ROUTINENESS IMPACTS ONLINE USERS' ADVERTISEMENT CLICKS BEHAVIOR.

Authors : Xianghua Lu¹ ; Yuxin Chen²

Subjects: *ADVERTISING; *USER interfaces; *BEHAVIORAL research

Source: Journal of Electronic Commerce Research. 2020, Vol. 21 Issue 2, p113-129. 17p.

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Academic Journal

What can advertisers learn from neuroscience?

Authors : Plassmann, Hilke¹ (AUTHOR) ; Ambler, Tim² (AUTHOR); Braeutigam, Sven³ (AUTHOR)

Subjects: *ADVERTISING; *BEHAVIORAL research; *ADVERTISERS

Source: International Journal of Advertising. 2007, Vol. 26 Issue 2, p151-175. 25p. 1 Diagram, 1 Chart.

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Academic Journal

What advertisers can do and cannot do with neuroscience.

Authors : Kenning, Peter H.¹

Subjects: *ADVERTISING; *NEUROMARKETING; *BEHAVIORAL research

Source: International Journal of Advertising. 2008, Vol. 27 Issue 3, p472-473. 2p.

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Academic Journal

Intrachannel Conflict and Use of Power: A Reply.

Authors : Lusch, Robert F.¹

Subjects: *CONFLICT management; *MARKETING channels; *POWER (Social sciences)

Source: Journal of Marketing Research (JMR). May78, Vol. 15 Issue 2, p275-276. 2p.

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Academic Journal

Associations Among the Advisory Working Alliance and Research Self-Efficacy Within a Relational-Efficacy Framework.

Authors : Cobb, Cory L.¹ ; Zamboanga, Byron L.²; Xie, Dong¹

Subjects: *MATHEMATICAL models; *QUESTIONNAIRES; *JOB performanceUNITED States

Source: Journal of Counseling Psychology. Apr2020, Vol. 67 Issue 3, p361-370. 10p.

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Academic Journal

The New Marketing Research Imperative: It's about Learning.

Authors : Rubinson, Joel¹

Subjects: *MARKETING management; *MARKETING research; *ADVERTISING

Source: Journal of Advertising Research. Mar2009, Vol. 49 Issue 1, p7-9. 3p.

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