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MORE OR LESS? HOW GLOBAL-LOCAL IDENTITIES INFLUENCE ASSORTMENT SIZE PREFERENCES.

• Authors : Minchael, Shashi¹ ; Banerjee, Pramit²; Lee, Sarah¹

Subjects: *CONSUMER research; *CONSUMER attitudes; *CONSUMER behavior

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1067-1071. 5p.

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Building relationships with consumers: consumer research as formative objects.

• Authors : Cohen, Andrew C.¹ (AUTHOR)

Subjects: *CONSUMER research; *ADVERTISING agencies; *CONSUMERS

• Source: Culture & Organization. Jan2024, Vol. 30 Issue 1, p1-22. 22p.

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Ads that irritate may erode trust in advertised brands.

• Authors : Bartos, Rena¹

Subjects: *ADVERTISING & psychology; *CONSUMER research; *BRAND imageUNITED States

• Source: Harvard Business Review. Jul/Aug1981, Vol. 59 Issue 4, p138-140. 3p.

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Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern.

• Authors : Fowler, Aubrey¹ (AUTHOR); Das, Arindam² (AUTHOR); Fowler, Jie Gao¹ (AUTHOR)

Subjects: *CONSUMER research; *ADVERTISING; LITERARY criticism

• Source: Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p336-351. 16p. 1 Diagram, 5 Charts.

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Special Session Summary: Advertising Meanings and National Consumer Cultures-European Perspectives.

• Authors : Askegaard, Søren¹

Subjects: *ADVERTISING; *STEREOTYPES in advertising; *CONFERENCES & conventionsEUROPEASSOCIATION for Consumer Research (U.S.)

• Source: Advances in Consumer Research. 1999, Vol. 26 Issue 1, p675-677. 3p.

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Narrative Theory and Consumer Research: Theoretical and Methodological Perspectives.

• Authors : Grayson, Kent¹

Subjects: *CONSUMER research; *CONFERENCES & conventions; *ADVERTISINGARIZONAASSOCIATION for Consumer Research (U.S.)

• Source: Advances in Consumer Research. 1997, Vol. 24 Issue 1, p67-70. 4p.

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Interactive Marketing Technologies: Implications for Consumer Research.

• Authors : Deighton, John¹

Subjects: *CONSUMER research; *INTERACTIVE marketing; *INTERNET advertisingASSOCIATION for Consumer Research (U.S.)

• Source: Advances in Consumer Research. 1995, Vol. 22 Issue 1, p396-397. 2p.

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Summary of the Special Session "5 calories" or "low" calories: How Consumers Use Numerical and Verbal Product Information.

• Authors : Viswanathan, Madhubalan¹

Subjects: *CONSUMER research; *CONSUMER education; *CONSUMER behaviorASSOCIATION for Consumer Research (U.S.)

• Source: Advances in Consumer Research. 1994, Vol. 21 Issue 1, p397-398. 2p.

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Pre-testing helps ad effectiveness.

• Authors : McElhatton, Noelle

Subjects: *CONSUMER research; *ADVERTISING; *ADVERTISERS

• Source: Marketing (00253650). 5/8/2003, p27. 2p. 3 Color Photographs.

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The use of dwelling on the past.

Subjects: *CONSUMER research; *CONSUMER attitudes; *ADVERTISING

• Source: Marketing Week. 8/21/2003, Vol. 26 Issue 34, p26. 2p.

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