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Academic Journal

Analysing applications of neuromarketing in efficacy of programmatic advertising.

Subjects: *NEUROMARKETING; *CONSUMER behavior; *ADVERTISING

  • Source: Journal of Consumer Behaviour. Mar2024, Vol. 23 Issue 2, p939-958. 20p.

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Conference

Using Neuromarketing to Create more Effective Messages in Sustainability Advertising Campaigns.

Subjects: *NEUROMARKETING; *CONSUMER behavior; *ADVERTISING campaigns

  • Source: Proceedings of the European Conference on Innovation & Entrepreneurship. 2023, p493-500. 8p.

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Academic Journal

The application of neuromarketing tools in communication research: A comprehensive review of trends.

Subjects: *NEUROMARKETING; *MARKETING; *ADVERTISING

  • Source: Psychology & Marketing. Sep2023, Vol. 40 Issue 9, p1737-1756. 20p. 5 Diagrams, 3 Charts, 4 Graphs.

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Periodical

Neuromarketing: What You Need to Know.

Subjects: *NEUROMARKETING; *ADVERTISING; *CONSUMERS

  • Source: Harvard Business Review. 2019 Special Issue, p64-70. 7p. 1 Illustration.

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Academic Journal

تحلیل عوامل پیشبرنده و بازدارندۀ بازاریابی عصبی در حوزۀ تبلیغات؛ مطالعهای با رویکرد شناختی.

Subjects: *NEUROMARKETING; *ADVERTISING agencies; *CONSUMER behavior

  • Source: New Marketing Research Journal. Spring2022, Vol. 12 Issue 1, Preceding p89-108. 21p.

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Academic Journal

The Role of Famous Athlete Endorsement in Consumers' Attention to Sports Products: Alpha and Beta Brain Waves.

Subjects: *NEUROMARKETING; *SOCIAL structure; *MARKET volatility

  • Source: European Journal of Studies in Management & Business. 2023, Vol. 26, p38-52. 15p.

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Academic Journal

Kültürel Öğeler İçeren Reklamların Beğenisi Demografik Özelliklere Göre Farklılaşır Mı?

Subjects: *ADVERTISING; *NEUROMARKETING; *MARKETING researchTURKEY

  • Source: Journal of Business Research-Turk / Isletme Arastirmalari Dergisi. 2021, Vol. 13 Issue 3, p2819-2831. 13p.

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Periodical

Inside the mind.

Subjects: *NEUROMARKETING; *CONSUMER behavior; *ADVERTISING

  • Source: Display & Design Ideas. Apr2008, Vol. 20 Issue 4, p22-24. 2p. 2 Color Photographs.

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Academic Journal

Minding the gap: the evolving relationships between affective neuroscience and advertising research.

Subjects: *NEUROMARKETING; *ADVERTISING; *MARKETING research

  • Source: International Journal of Advertising. 2008, Vol. 27 Issue 3, p473-475. 3p.

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Academic Journal

Impact of Neuromarketing Applications on Consumers.

Subjects: *NEUROMARKETING; *CONSUMER behavior; *ADVERTISING

  • Source: Journal of Business & Management. Sep2020, Vol. 26 Issue 2, p33-52. 20p.

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  • 1-10 of  43 results for ""NEUROMARKETING""