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Content Provider : Complementary Index Publication : european journal of marketing Subject : marketing Subject : retail industry Filter by : Subject

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Academic Journal

Guest editorial: The dark side of social media: editorial to the EMAC-EJM special issue.

Authors : Warlop, Luk; Fuduric, Morana

Subjects: SOCIAL media; ONLINE social networks; SOCIAL media in marketing

Source: European Journal of Marketing; 2024, Vol. 58 Issue 2, p369-372, 4p

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Academic Journal

Using affixed labels in persuasion: perceived product newness as a mediator.

Authors : Ku, Hsuan-Hsuan; Hsu, Yun-Hsuan

Subjects: PRODUCT attributes; PERSUASION (Psychology); CONSUMER behavior

Source: European Journal of Marketing; 2023, Vol. 57 Issue 8, p2142-2172, 31p

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Academic Journal

What we do know and don't know about marketing communications on mature consumers.

Authors : Yannopoulou, Natalia; Manika, Danae; Chandrasapth, Koblarp

Subjects: MARKETING; COMMUNICATION in marketing; CONSUMERS

Source: European Journal of Marketing; 2023, Vol. 57 Issue 8, p1969-1995, 27p

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Academic Journal

How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness.

Authors : Septianto, Felix; Garg, Nitika; Agrawal, Nidhi

Subjects: GRATITUDE; MORAL judgment; MARKETING

Source: European Journal of Marketing; 2023, Vol. 57 Issue 5, p1298-1326, 29p

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Academic Journal

The influence of consumer religiosity on responses to rational and emotional ad appeals.

Authors : Cabano, Frank Gregory; Minton, Elizabeth A.

Subjects: CONSUMER behavior; MARKETING; BRAND loyalty

Source: European Journal of Marketing; 2023, Vol. 57 Issue 1, p185-201, 17p

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Academic Journal

The effects of authentic and hubristic pride on indulgence.

Authors : Jiao, Jinfeng; Cole, Catherine; Gaeth, Gary

Subjects: MARKETING; COMMUNICATION in marketing; CONSUMERS

Source: European Journal of Marketing; 2022, Vol. 56 Issue 12, p3249-3271, 23p

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Academic Journal

Guest editorial: Understanding prosumer behavior in the platform ecosystem.

Authors : Wang, Cheng Lu; Yen, Dorothy Ai-wan

Subjects: CUSTOMER cocreation; CONSUMER behavior; MARKETING

Source: European Journal of Marketing; 2022, Vol. 56 Issue 10, p2589-2593, 5p

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Academic Journal

A neurobehavioral account of differential consumer responses to price and in-store display between un/healthy food.

Authors : Labban, Alice; Ma, Yu; Dube, Laurette

Subjects: CONSUMER behavior; PRICES; RETAIL industry

Source: European Journal of Marketing; 2021, Vol. 55 Issue 11, p2988-3009, 22p

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Academic Journal

Guest editorial.

Authors : Doherty, Anne Marie; Kerrigan, Finola; Belk, Russell W.

Subjects: CONSUMER behavior; CONSUMPTION (Economics); SUSTAINABILITY

Source: European Journal of Marketing; 2020, Vol. 54 Issue 11, p2645-2649, 5p

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Academic Journal

The use of product scarcity in marketing.

Authors : Shi, Xiaohui; Li, Feng; Chumnumpan, Pattarin

Subjects: INVENTORY shortages; MARKETING; SCARCITY

Source: European Journal of Marketing; 2020, Vol. 54 Issue 2, p380-418, 39p

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