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Content Provider : Complementary Index Publication : international journal of professional business review (jpbreview) Language : english Subject : marketing Filter by : Subject

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Academic Journal

INTERDISCIPLINARY APPROACH TO DESIGN-LED INNOVATION FOR ECO-FRIENDLY CUSTOMER-CENTRIC CLOTHING ENTREPRENEURS.

Authors : Roadkasamsri, Vuthipong; Teekalee, Apiched; Asana, Uthai

Subjects: BUSINESSPEOPLE; CLOTHING & dress; MARKETING

Source: International Journal of Professional Business Review (JPBReview); 2024, Vol. 9 Issue 3, p1-27, 27p

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Academic Journal

FACTORS AFFECTING THE GROWTH OF E-SHOPPING CONSUMERS OVER TRADITIONAL SHOPPING AFTER COVID-19: GCC COUNTRIES' PERSPECTIVE.

Authors : Verma, Amitabh

Subjects: ONLINE shopping; CONSUMERS; CONSUMER behavior

Source: International Journal of Professional Business Review (JPBReview); 2024, Vol. 9 Issue 1, p1-26, 26p

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Academic Journal

CELEBRITY EXPERTISE AND CONGRUENCE ON CONSUMER PURCHASE INTENTIONS: EVIDENCE BY NIGERIAN MOBILE TELECOMMUNICATION COMPANIES.

Authors : Aja Onu, Christopher; Chekwume Nwaulune, Jude; Agu, Emmanuel

Subjects: ADVERTISING endorsements; CONSUMER behavior; ENVIRONMENTAL literacyBOLT, Usain, 1986-

Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 12, p1-23, 23p

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Academic Journal

THE IMPACT OF MODERN MARKETING COMMUNICATION TOOLS TO INCREASE MARKET PERFORMANCE: THE CASE OF COMMERCIAL BANK OF ETHIOPIA ADDIS ABABA.

Authors : Agede, Tsegaye; Prasad, Swati

Subjects: MARKETING; SEARCH engine optimization; COMMUNICATION in marketing

Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 11, p1-30, 30p

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Academic Journal

TRACING THE CHARACTERISTICS AND CONSEQUENCES OF LUXURY THROUGH A REVIEW OF LITERATURE.

Authors : Devanathan, Sangeeta

Subjects: LITERATURE reviews; LUXURY; CONSUMER behavior

Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 11, p1-20, 20p

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Academic Journal

THE INFLUENCE OF HEDONIC MOTIVATION, INFLUENCER MARKETING ON PURCHASE DECISION WITH FOMO (FEAR OF MISSING OUT) AS MEDIATION.

Authors : Mahmud, Darilsyah; Heryanto, Firman Nur; Muzaki, Helmy

Subjects: INFLUENCER marketing; ONLINE shopping; BUSINESSPEOPLE

Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 11, p1-29, 29p

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Academic Journal

A STUDY ON HOW BRAND POSITIONING HELPS THE BUSINESS TO STAND-OUT DISTINCTIVELY IN SATURATED MARKET: A STUDY WITH REFERENCE TO SELECT SUPERMARKETS.

Authors : Sanapala, Gopal Krishna; Nzeku, Sandile Gilbert; Mohan, V. Krishna

Subjects: PRODUCT positioning; CUSTOMER retention; MARKETING

Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 11, p1-11, 11p

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Academic Journal

GREEN PRODUCTS BUYING BEHAVIOUR OF SAUDI ARABIAN AND INDIAN CONSUMERS: A COMPARATIVE STUDY.

Authors : Alkandi, Ibrahim; Farooqi, Md Rashid; Hasan, Asif

Subjects: GREEN marketing; ENVIRONMENTAL literacy; CONSUMERS

Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 10, p1-27, 27p

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Academic Journal

MARKETING MIX ON PURCHASE INTENTION AND ITS IMPACT ON THE DECISION TO PURCHASE SOMETHINC PRODUCTS.

Authors : Suyanto, Achmad Manshur Ali; Dewi, Desshandra Garcya

Subjects: MARKETING mix; ONLINE shopping; ENVIRONMENTAL literacy

Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 10, p1-21, 21p

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Academic Journal

HYPER COMPETITIVE DIGITAL MARKETING-AN ADVANCEMENT IN TECHNOLOGY & ITS FUTURE PROSPECTIVE.

Authors : Verma, Amit; Rathee, Rupa; Malik, Seema

Subjects: SOCIAL media in marketing; CONSUMER behavior; CUSTOMER relations

Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 10, p1-13, 13p

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