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Publication : journal of food products marketing
Subject : marketing
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Academic Journal
Indian Consumers' Value-Based New Food Product Adoption.
Authors :
Yun, Zee-Sun
;
Pysarchik, DawnThorndyke
Subjects:
CONSUMER behavior
;
FOOD industry
;
MARKETING
INDIA
Source:
Journal of Food Products Marketing; Oct-Dec2010, Vol. 16 Issue 4, p398-417, 20p, 2 Diagrams, 5 Charts
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