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Academic Journal

The Interaction of Product Attractiveness and Decision-Making Style on Consumer Purchase Intention: A Cultural Moderation Perspective.

Subjects: CONSUMER behavior; SOCIOCULTURAL factors; MODERATION

  • Source: Journal of International Consumer Marketing; Jan/Feb2023, Vol. 35 Issue 1, p19-29, 11p, 1 Chart, 1 Graph

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Academic Journal

Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations.

Subjects: MARKETING; MIDDLE class; CONSUMERSAFRICA

  • Source: Journal of International Consumer Marketing; Oct-Dec2022, Vol. 34 Issue 5, p517-536, 20p, 6 Diagrams, 1 Chart

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Academic Journal

Consumer Trust in a Health-Enhancing Innovation – Comparisons between Finland, Germany, and the United Kingdom.

Subjects: TRUST; CONSUMER behavior; CONSUMERSFINLAND; GERMANY; UNITED Kingdom

  • Source: Journal of International Consumer Marketing; Mar/Apr2019, Vol. 31 Issue 2, p162-176, 15p, 3 Charts, 3 Graphs

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Academic Journal

Measuring Cross-Cultural Differences of Ethnic Groups within Nations: Convergence or Divergence of Cultural Values? The Case of the United States.

Subjects: SOCIAL conditions of ethnic groups; CROSS-cultural differences; ETHNIC consumers

  • Source: Journal of International Consumer Marketing; Jan/Feb2017, Vol. 29 Issue 1, p2-10, 9p

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Academic Journal

Segmenting Young Indian Impulsive Shoppers.

Subjects: CONSUMERS; IMPULSE buying; MARKETINGINDIA

  • Source: Journal of International Consumer Marketing; Jan/Feb2017, Vol. 29 Issue 1, p35-47, 13p

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Academic Journal

It Looks Green: Effects of Green Visuals in Advertising on Chinese Consumers’ Brand Perception.

Subjects: ADVERTISING; CONSUMERS; BRAND name productsCHINA

  • Source: Journal of International Consumer Marketing; Jan/Feb2014, Vol. 26 Issue 1, p75-86, 12p

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Academic Journal

The Effect of the Sense of Power on Chinese Consumers’ Uniqueness-Seeking Behavior.

Subjects: CONSUMERS; UNIQUENESS (Philosophy); MARKETINGCHINA

  • Source: Journal of International Consumer Marketing; Jan/Feb2014, Vol. 26 Issue 1, p14-28, 15p

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Academic Journal

The Predictive Roles of Brand Personality on Brand Trust and Brand Affect: A Study of Korean Consumers.

Subjects: BRAND evaluation; CONSUMERS; MARKETINGKOREA

  • Source: Journal of International Consumer Marketing; 2010, Vol. 22 Issue 1, p5-17, 13p, 2 Diagrams, 2 Charts

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Academic Journal

Segmenting Young Chinese Consumers Based on Shopping-Decision Styles: A Regional Comparison.

Subjects: SHOPPING; PURCHASING power; CONSUMERSCHINA

  • Source: Journal of International Consumer Marketing; 2010, Vol. 22 Issue 1, p59-71, 13p, 2 Charts, 1 Graph

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Academic Journal

Effects of Contextual Congruence in Advertising Execution: The Case of Japanese Culture-Bound Products.

Subjects: CONSUMERS; ADVERTISING; MARKETINGJAPAN

  • Source: Journal of International Consumer Marketing; 2009, Vol. 21 Issue 4, p285-297, 13p, 1 Black and White Photograph, 3 Charts

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  • 1-10 of  26 results for ""CONSUMERS""