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Content Provider : Complementary Index Publication : journal of marketing Subject : marketing Subject : retail industry Filter by : Subject

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Academic Journal

From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.

Authors : Ceylan, Gizem; Diehl, Kristin; Wood, Wendy

Subjects: MENTAL imagery; CONSUMPTION (Economics); CONSUMER behavior

Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p21-39, 19p

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Academic Journal

Bad News? Send an AI. Good News? Send a Human.

Authors : Garvey, Aaron M.; Kim, TaeWoo; Duhachek, Adam

Subjects: CONSUMER behavior; CONSUMER behavior research; CUSTOMER services

Source: Journal of Marketing; Jan2023, Vol. 87 Issue 1, p10-25, 16p, 4 Graphs

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Academic Journal

They're Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance.

Authors : Connors, Scott; Khamitov, Mansur; Thomson, Matthew

Subjects: BRAND loyalty; CONSUMER preferences research; CONSUMER behavior

Source: Journal of Marketing; Sep2021, Vol. 85 Issue 5, p92-108, 17p, 2 Charts, 2 Graphs

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Academic Journal

Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong.

Authors : Lin, Yu-Ting; MacInnis, Deborah J.; Eisingerich, Andreas B.

Subjects: ANXIETY; HOPE; CONSUMER behavior

Source: Journal of Marketing; Sep2020, Vol. 84 Issue 5, p60-78, 19p, 2 Diagrams, 4 Charts

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Academic Journal

Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation.

Authors : Jia, He (Michael); Kim, B. Kyu; Ge, Lin

Subjects: MARKETING; ADVERTISING; DIGITAL video

Source: Journal of Marketing; Sep2020, Vol. 84 Issue 5, p100-116, 17p, 1 Diagram, 3 Graphs

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Academic Journal

When Less Is More: How Mindset Influences Consumers' Responses to Products with Reduced Negative Attributes.

Authors : Wong, Vincent Chi; Su, Lei; Lam, Howard Pong-Yuen

Subjects: MARKETING; CONSUMER behavior; CONSUMER attitudes

Source: Journal of Marketing; Sep2020, Vol. 84 Issue 5, p137-153, 17p, 2 Charts

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Academic Journal

In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field.

Authors : Grewal, Dhruv; Ahlbom, Carl-Philip; Beitelspacher, Lauren

Subjects: CONSUMER behavior; RETAIL stores; DISTRACTION

Source: Journal of Marketing; Jul2018, Vol. 82 Issue 4, p102-126, 25p, 1 Black and White Photograph, 1 Diagram, 8 Charts, 2 Graphs

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Academic Journal

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer.

Authors : Janakiraman, Ramkumar; Lim, Joon Ho; Rishika, Rishika

Subjects: DATA security failures; CONSUMER behavior; ANNOUNCEMENTS

Source: Journal of Marketing; Mar2018, Vol. 82 Issue 2, p85-105, 21p, 13 Charts, 1 Graph

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Academic Journal

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas.

Authors : Batra, Rajeev; Keller, Kevin Lane

Subjects: INTEGRATED marketing; MARKETING; DECISION making

Source: Journal of Marketing; Nov2016, Vol. 80 Issue 6, p122-145, 24p, 3 Diagrams, 3 Charts

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Academic Journal

The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence.

Authors : Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel J.

Subjects: CATEGORY management; PRODUCT management; RETAIL industry

Source: Journal of Marketing; Sep2016, Vol. 80 Issue 5, p34-10, 29p, 1 Black and White Photograph, 2 Diagrams, 17 Charts, 2 Graphs

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