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Content Provider : Complementary Index Publication : marketing research Subject : marketing Filter by : Subject

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Academic Journal

Branding Unmasked.

Authors : Hollis, Nigel

Subjects: BRAND name products; CONSUMER behavior; MARKETING

Source: Marketing Research; Fall2005, Vol. 17 Issue 3, p24-29, 5p, 2 Diagrams, 1 Chart, 1 Graph

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Academic Journal

Loyalty Leverage.

Authors : Etter, Bill

Subjects: CUSTOMER loyalty; CUSTOMER services; MARKETING

Source: Marketing Research; Fall2005, Vol. 17 Issue 3, p31-36, 6p, 2 Color Photographs, 1 Diagram, 1 Chart, 2 Graphs

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Academic Journal

PATH ANALYSIS VS. STRUCTURAL EQUATION MODELING.

Authors : Grapentine, Terry

Subjects: MARKETING; BRAND equity; BRAND loyalty

Source: Marketing Research; Fall2000, Vol. 12 Issue 3, p12-20, 9p, 2 Diagrams

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Academic Journal

Satisfaction is Nice, But Value Drives Loyalty.

Authors : Neal, William D.

Subjects: CUSTOMER satisfaction; CUSTOMER loyalty; BRAND choice

Source: Marketing Research; Spring99, Vol. 11 Issue 1, p20-23, 4p, 1 Color Photograph, 2 Diagrams, 1 Graph

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Academic Journal

Detroit's real Problem: It's customer acquisition, not loyalty.

Authors : Sharp, Byron

Subjects: AUTOMOBILE marketing; AUTOMOBILE industry management; CUSTOMER loyaltyGENERAL Motors Corp.; FORD Motor Co.; CHRYSLER Corp. (1925-1998)

Source: Marketing Research; Spring2009, Vol. 21 Issue 1, p26-27, 2p, 1 Color Photograph

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