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Subjects: CONSUMER behavior; LANGUAGE models; UNIVERSITY faculty

• Source: Marketing Science; Mar/Apr2024, Vol. 43 Issue 2, p465-468, 4p

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Subjects: CONSUMER behavior; MARKETING; BLACK Lives Matter movement

• Source: Marketing Science; Nov/Dec2022, Vol. 41 Issue 6, p1181-1182, 2p

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Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation.

• Authors : Nair, Harikesh S.; Misra, Sanjog; Hornbuckle, William J.

Subjects: BIG data; MARKETING; CONSUMER behavior

• Source: Marketing Science; Sep/Oct2017, Vol. 36 Issue 5, p699-725, 27p, 3 Diagrams, 2 Charts, 9 Graphs, 1 Map

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Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition.

• Authors : Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, Gökhan

Subjects: CUSTOMER relationship management; MARKETING; CONSUMER behavior

• Source: Marketing Science; Sep/Oct2014, Vol. 33 Issue 5, p621-640, 20p

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The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication.

• Authors : Xiaojing Dong; Janakiraman, Ramkumar; Ying Xie

Subjects: CONSUMER behavior; CONSUMER surveys; MARKETING

• Source: Marketing Science; Jul/Aug2014, Vol. 33 Issue 4, p567-585, 19p

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The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services.

• Authors : Iyengar, Raghuram; Jedidi, Kamel; Essegaier, Skander

Subjects: PRICING; CONSUMER behavior research; CUSTOMER services

• Source: Marketing Science; Sep/Oct2011, Vol. 30 Issue 5, p820-836, 17p, 4 Charts, 6 Graphs

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Zooming In on Paid Search Ads--A Consumer-Level Model Calibrated on Aggregated Data.

• Authors : Rutz, Oliver J.; Trusov, Michael

Subjects: INTERNET searching; INTERNET advertising; MATHEMATICAL models of consumer behavior

• Source: Marketing Science; Sep/Oct2011, Vol. 30 Issue 5, p789-800, 12p, 6 Charts

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Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

• Authors : Rutz, Oliver J.; Trusov, Michael; Bucklin, Randolph E.

Subjects: MARKETING models; ELECTRONIC commerce; INTERNET advertising

• Source: Marketing Science; Jul/Aug2011, Vol. 30 Issue 4, p646-665, 20p, 7 Charts, 8 Graphs

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The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality.

• Authors : Hui, Sam K.; Fader, Peter S.; Bradlow, Eric T.

Subjects: SELF-service (Economics); SHOPPING; CONSUMER behavior research

• Source: Marketing Science; May/Jun2009, Vol. 28 Issue 3, p566-572, 7p, 4 Diagrams, 6 Charts

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"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model.

• Authors : Abe, Makoto

Subjects: MARKETING management; MATHEMATICAL models of marketing; DIRECT marketing

• Source: Marketing Science; May/Jun2009, Vol. 28 Issue 3, p541-553, 13p, 1 Diagram, 10 Charts, 11 Graphs

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