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Content Provider : Complementary Index Language : english Subject : consumer behavior research Subject : marketing Filter by : Subject

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Academic Journal

Dominance Effects in the Wild.

Authors : Fridman, Ariel; Amir, On; Hansen, Karsten T

Subjects: CONSUMER behavior; CONSUMER behavior research; COMPARISON shopping

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1117-1135, 19p

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Academic Journal

Transnational Market Navigation: Living and Consuming across Borders.

Authors : Sharifonnasabi, Zahra; Mimoun, Laetitia; Bardhi, Fleura

Subjects: TRANSNATIONALISM; CONSUMER culture; SOCIALIZATION

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1198-1220, 23p

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Academic Journal

Liquid Consumer Security.

Authors : Atanasova, Aleksandrina; Eckhardt, Giana M; Husemann, Katharina C

Subjects: LIQUIDITY (Economics); CONSUMPTION (Economics); FINANCIAL security

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1243-1264, 22p

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Academic Journal

Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products.

Authors : Jia, He (Michael); Huang, Yunhui; Zhang, Qiang

Subjects: PRICING; DISCOUNT prices; COUPONS (Retail trade)

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1097-1116, 20p

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Academic Journal

Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment.

Authors : Mousavi, Javad; Singh, Surendra N.; Chatterjee, Promothesh

Subjects: PRODUCT reviews; CONSUMERS' reviews; CONSUMER behavior

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p225-247, 23p

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Academic Journal

Leveraging Digital Advertising Platforms for Consumer Research.

Authors : Braun, Michael; Langhe, Bart de; Puntoni, Stefano

Subjects: DIGITAL technology; ADVERTISING; CONSUMER research

Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p119-128, 10p

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Academic Journal

Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference.

Authors : Dai, Xianchi; Lin, Yu (Anna); Liang, Jianping

Subjects: CONSUMERS; GENDER differences (Sociology); MARKETING

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1136-1156, 21p

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Periodical

How Inclusive Brands Fuel Growth.

Authors : Rodríguez-Vifá, Omar; Nickerson, Dionne; Bharadwaj, Sundar

Subjects: MARKETING; CUSTOMER experience; DIVERSITY & inclusion policies

Source: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p114-123, 10p, 7 Color Photographs

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Academic Journal

From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.

Authors : Ceylan, Gizem; Diehl, Kristin; Wood, Wendy

Subjects: MENTAL imagery; CONSUMPTION (Economics); CONSUMER behavior

Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p21-39, 19p

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Academic Journal

The Ripple Effect of Firm-Generated Content on New Movie Releases.

Authors : Lu, Shijie; Dinner, Isaac; Grewal, Rajdeep

Subjects: SOCIAL media; MICROBLOGS; MOTION picture advertisingTWITTER (Web resource)

Source: Journal of Marketing Research (JMR); Oct2023, Vol. 60 Issue 5, p908-931, 24p, 1 Diagram, 10 Charts, 1 Graph

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