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PRACTICAL TIPS FOR ADVERTISERS.

• Authors : Casson, Herbert N.

Subjects: ADVERTISERS; ADVERTISING; PRODUCT quality

• Source: Forbes; 8/20/1921, Vol. 8 Issue 10, p342-342, 1p

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RELATION OF CONSUMERS' BUYING HABITS TO MARKETING METHODS.

• Authors : Copeland, Melvin T.

Subjects: MARKETING; CONSUMER behavior; CONSUMER attitudes

• Source: Harvard Business Review; Apr1923, Vol. 1 Issue 3, p282-289, 8p

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REACHING THE CONSUMER THROUGH DIRECT PERSONAL SELLING.

Subjects: DIRECT selling; ADVERTISING-to-sales ratio; SALES promotionUNITED States

• Source: Harvard Business Review; Oct25, Vol. 4 Issue 1, p94-106, 13p

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CONSUMER ADVERTISING--FABRICATING MATERIALS.

Subjects: ADVERTISING; ADVERTISERS; MARKETING strategyBARBOUR Welting Co.

• Source: Harvard Business Review; Apr1927, Vol. 5 Issue 3, p350-357, 8p

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Heiress to Your DESTINY.

Subjects: MARKETING; CONSUMER behaviorJ. Walter Thompson Co. Inc.

• Source: BusinessWeek; 4/1/1931, Issue 82, p32-32, 1p

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NOTES.

Subjects: ASSOCIATIONS, institutions, etc.; ANNUAL meetings; CONFERENCES & conventionsUNITED StatesAMERICAN Economic Association

• Source: American Economic Review; Dec31, Vol. 21 Issue 4, p802, 13p

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Notes on the Measurement of Consumers' Attitudes.

• Authors : Nixon, H. K.

Subjects: CONSUMER attitudes; CONSUMER preferences; ECONOMIC consumption surveysUNITED States

• Source: Journal of Marketing; Jul1936, Vol. 1 Issue 1, p13-19, 7p

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Why People Buy at Department Stores.

• Authors : McDermott, L. M.

Subjects: CONSUMER attitudes; DEPARTMENT stores; CONSUMER behaviorCHICAGO (Ill.); ILLINOIS

• Source: Journal of Marketing; Jul1936, Vol. 1 Issue 1, p53-55, 3p

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MARKETING ANGLES.

Subjects: MARKETING; CONSUMER behavior

• Source: BusinessWeek; 11/26/1938, Issue 482, p33-33, 1/6p

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ABTRACTS OF ARTICLES FROM THE SCIENTIFIC JOURNALS.

• Authors : Cox, Reavis

Subjects: MARKETING; MARKETING research; PURCHASING

• Source: Journal of Marketing; Apr1939, Vol. 3 Issue 4, p419-423, 5p

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