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Content Provider : Complementary Index Language : french Subject : communication in marketing Subject : marketing Filter by : Subject

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Periodical

BIO ÇA NE SUFF PLUS !

Authors : BATTEUX, CATHERINE

Subjects: ORGANIC products; COVID-19 pandemic; CONSUMER behavior

Source: Points de Vente; 5/31/2021, Issue 1284, p20-32, 8p

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Periodical

MARCHÉ DU LUXE: LES DÉFIS DE 2020 (ET AU-DELÀ).

Authors : BUFFARD, CÉCILE

Subjects: LUXURY goods industry; BRAND name products; GROSS domestic product

Source: Points de Vente; 2/17/2020, Issue 1261, p8-15, 8p

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Academic Journal

MARKETING ABSTRACTS.

Authors : Penn Jr., William S.; Bearchell Jr., Charles A.; Gross, Walter

Subjects: MARKETING; ADVERTISING; MARKETING research

Source: Journal of Marketing; Oct1973, Vol. 37 Issue 4, p95-118, 24p

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Periodical

Le récap de l'influence.

Authors : DI QUINZIO, CÉCILIA

Subjects: INFLUENCER marketing; BUSINESS enterprises; CONSUMER behavior

Source: Stratégies; 2/2/2023, Issue 2160, p20-21, 2p

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Summary

La pertinence.

Authors : Coville, Andrea; Brown, Paul B.

Subjects: RELEVANCE; CONSUMER behavior; NEW product development

Source: La Pertinence; 8/8/2016, p1-10, 10p, 1 Color Photograph

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Periodical

LE MARKETING DU JOUR D’APRÈS.

Authors : LE GOFF, DELPHINE; GAVARD, EMMANUEL; ROYET, MARIE-CAROLINE

Subjects: PLANNERS; CONSUMER behavior; MARKETINGDDB Worldwide Communications Group Inc.; ROMANCE Consultants International (Company); PECLERSPARIS (Company)

Source: Stratégies; 4/23/2020, Issue 2035, p6-8, 3p

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Periodical

BOUYGUES IMMOBILIER RAFRAÎCHIT SA PLATEFORME.

Authors : MOYNOT, AMÉLIE

Subjects: MARKETING; HOUSING; CONSUMER behaviorBOUYGUES Immobilier SA; GOOD Co.

Source: Stratégies; 9/16/021, Issue 2097, p20-21, 2p

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Academic Journal

De l'Odyssée à l'Iliade: stratagèmes et compétences pratiques en ethnomarketing.

Authors : Robert-Demontrond, Philippe; Joyeau, Anne; Beaudouin, Vanessa

Subjects: CONSUMER behavior; THEORY of knowledge; MARKETING

Source: Recherche et Applications en Marketing (Sage Publications Inc.); 2013, Vol. 28 Issue 4, p103-127, 25p

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Academic Journal

Le don dans la recherche en comportement du consommateur et marketing.

Authors : Le Gall-Ely, Marine

Subjects: CONSUMER behavior; MARKETING; SOCIAL sciences

Source: Recherche et Applications en Marketing (Sage Publications Inc.); 2013, Vol. 28 Issue 4, p47-71, 25p

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Academic Journal

Techniques, technologie et civilisation.

Authors : Remy, Eric

Subjects: MARKETING; BUSINESS names; CONSUMER behavior

Source: Recherche et Applications en Marketing (Sage Publications Inc.); 2013, Vol. 28 Issue 2, p128-131, 4p

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