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Content Provider : Complementary Index Publisher : american marketing association Subject : marketing Filter by : Author

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Conference

Digital and Social Media Marketing: MOBILE CONTENT: UNDERSTANDING DRIVERS OF ENGAGEMENT BY SCREEN.

Authors : Myoung-Jin Chae; Rodriguez-Vila, Omar; Bharadwaj, Sundar

Subjects: MARKETING; CONSUMPTION (Economics); COMPUTER interfaces

Source: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p602-605, 4p

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Conference

Value Creation of Sustainable Innovations: How and When Do Sustainable New Products Contribute to Firm Value?

Authors : Kim, Youngtak M.; Bharadwaj, Sundar

Subjects: VALUE creation; SUSTAINABILITY; MARKETING

Source: AMA Winter Academic Conference Proceedings; 2020, Vol. 31, pMSI-10-MSI-11, 2p

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Conference

The Role of Marketing in the Opioid Epidemic.

Authors : Ramey, Rachel; Bharadwaj, Sundar

Subjects: OPIOIDS; MARKETING; MISCONDUCT in public office

Source: AMA Winter Academic Conference Proceedings; 2020, Vol. 31, pSSR-20-SSR-20, 1p

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Conference

ATTITUDES TOWARDS MARKETING PRACTICES, CONSUMERISM AND GOVERNMENT REGULATIONS: A COMPARATIVE....

Authors : Varadarajan, P. Rajan; Thirunayana, P.N.; Bharadwaj, Sundar G.

Subjects: EXECUTIVES; MARKETINGUNITED States

Source: AMA Winter Academic Conference Proceedings; 1991, Vol. 2, p413, 2p

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Conference

Preface and Acknowledgments.

Authors : Bharadwaj, Sundar; Hulland, John

Subjects: MARKETING; CONSUMERS

Source: AMA Winter Academic Conference Proceedings; 2012, Vol. 23, preceding p1-1, 1p

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