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Academic Journal

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption.

Subjects: LUXURIES; PURCHASING; SUSTAINABILITY

  • Source: Journal of Marketing; May2021, Vol. 85 Issue 3, p28-43, 16p, 1 Graph

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Conference

IS THERE LIFE AFTER DEATH: EXPLORING THE AFTERLIFE OF DEAD BRAND COMMUNITIES.

Subjects: BRAND communities; PRODUCT management; BRAND loyalty

  • Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p216-219, 4p

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Academic Journal

Comparison Neglect in Upgrade Decisions.

Subjects: PRODUCT improvement; DECISION making; COMPARISON (Psychology)

  • Source: Journal of Marketing Research (JMR); Aug2017, Vol. 54 Issue 4, p556-571, 16p, 3 Charts, 3 Graphs

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Academic Journal

The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market.

Subjects: PRODUCT life cycle; ADVERTISING effectiveness; MOTION picture marketing

  • Source: Journal of Marketing Research (JMR); Aug2016, Vol. 53 Issue 4, p608-627, 60p, 2 Diagrams, 20 Charts, 11 Graphs

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Academic Journal

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors.

Subjects: WORD of mouth advertising; META-analysis; CONSUMER behavior research

  • Source: Journal of Marketing Research (JMR); Jun2016, Vol. 53 Issue 3, p297-29, 51p, 1 Color Photograph, 9 Diagrams, 15 Charts, 3 Graphs

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Academic Journal

Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects.

Subjects: PRODUCT management; PRODUCT life cycle; MARKETING management

  • Source: Journal of Marketing; Sep2011, Vol. 75 Issue 5, p1-17, 17p, 8 Charts, 1 Graph

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Academic Journal

Getting a Grip on the Saddle: Chasms or Cycles?

Subjects: PRODUCT life cycle; NEW product development; DIFFUSION of innovations

  • Source: Journal of Marketing; Jul2011, Vol. 75 Issue 4, p21-34, 14p, 1 Diagram, 4 Charts, 5 Graphs

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Academic Journal

Modeling Global Spillover of New Product Takeoff.

Subjects: NEW product development; HIGH technology; CROSS-cultural differences

  • Source: Journal of Marketing Research (JMR); Oct2009, Vol. 46 Issue 5, p637-652, 16p, 1 Diagram, 5 Charts, 2 Graphs

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Academic Journal

The Evolution of Loyalty Intentions.

Subjects: CUSTOMER loyalty; CUSTOMER satisfaction; BRAND choice

  • Source: Journal of Marketing; Apr2006, Vol. 70 Issue 2, p122-132, 11p, 2 Diagrams, 2 Charts, 1 Graph

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Academic Journal

Temporal Differences in the Role of Marketing Communication in New Product Categories.

Subjects: COMMUNICATION in marketing; PRODUCT life cycle; CONSUMER preferences

  • Source: Journal of Marketing Research (JMR); Aug2005, Vol. 42 Issue 3, p278-290, 13p, 7 Charts, 2 Graphs

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  • 1-10 of  113 results for ""PRODUCT life cycle""