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Content Provider : Complementary Index Publisher : emerald publishing limited Subject : marketing Filter by : Subject

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Academic Journal

Guest editorial: Re-imagining marketing in a post-pandemic world: challenges, strategies, and solutions.

Authors : Dixit, Saurabh Kumar; Correia, Antonia; Gunasekar, Sangeetha

Subjects: MARKETING; CONSUMER behavior; SOCIAL media in marketing

Source: Qualitative Market Research: An International Journal; 2023, Vol. 26 Issue 4, p281-284, 4p

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Academic Journal

How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness.

Authors : Septianto, Felix; Garg, Nitika; Agrawal, Nidhi

Subjects: GRATITUDE; MORAL judgment; MARKETING

Source: European Journal of Marketing; 2023, Vol. 57 Issue 5, p1298-1326, 29p

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Academic Journal

Experiential research as a methodological framework for studying consumer behaviors in phygital settings.

Authors : Batat, Wided

Subjects: EXPERIENTIAL learning; RELATIONSHIP marketing; DIGITAL technology

Source: Qualitative Market Research: An International Journal; 2023, Vol. 26 Issue 3, p269-277, 9p

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Academic Journal

The effects of video storytelling advertising on consumers' online reactions on Facebook: a cross cultural study.

Authors : Ben Aicha, Abir; Bouzaabia, Rym

Subjects: INTERNET advertising; ADVERTISING; CROSS-cultural studiesFRANCE; TUNISIAMETA Platforms Inc.

Source: Qualitative Market Research: An International Journal; 2023, Vol. 26 Issue 3, p247-268, 22p

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Academic Journal

Metaverse – the new marketing universe.

Authors : Hollensen, Svend; Kotler, Philip; Opresnik, Marc Oliver

Subjects: SHARED virtual environments; CONSUMER behavior; DIGITAL technology

Source: Journal of Business Strategy; 2023, Vol. 44 Issue 3, p119-125, 7p

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Academic Journal

Content posted by Spanish automotive sector brands on YouTube: branded content, insights and environmental commitment.

Authors : Castelló-Martínez, Araceli

Subjects: AUTOMOBILE industry; BRAND name products; CONSUMER behaviorSPAIN

Source: Corporate Communications: An International Journal; 2023, Vol. 28 Issue 2, p293-310, 18p

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Academic Journal

The emotion of pride in consumer behaviour and marketing: a review, classification and future research agenda.

Authors : Kaur, Harleen; Verma, Harsh V.

Subjects: MARKETING; PSYCHOLOGICAL research; CONSUMER behavior

Source: Management Research Review; 2023, Vol. 46 Issue 4, p579-604, 26p

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Academic Journal

The impact of product name on consumer responses to meat alternatives.

Authors : Ye, Tian; Mattila, Anna S.; Dai, Shanshan

Subjects: CONSUMER behavior; MEAT alternatives; CONSUMER goodsCHINA

Source: International Journal of Contemporary Hospitality Management; 2023, Vol. 35 Issue 3, p1051-1067, 17p

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Academic Journal

The influence of consumer religiosity on responses to rational and emotional ad appeals.

Authors : Cabano, Frank Gregory; Minton, Elizabeth A.

Subjects: CONSUMER behavior; MARKETING; BRAND loyalty

Source: European Journal of Marketing; 2023, Vol. 57 Issue 1, p185-201, 17p

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Academic Journal

Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures.

Authors : Shah, Zahra; Olya, Hossein; Monkhouse, Lien Le

Subjects: CONSUMER behavior; ADVERTISING endorsements; CONSUMER attitudesPAKISTAN

Source: International Marketing Review; 2023, Vol. 40 Issue 1, p102-126, 25p

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