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Academic Journal

The Next 'Deep' Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach.

Subjects: MARKETING; ARTIFICIAL intelligence; MARKETING strategy

  • Source: Information Systems Frontiers; Jun2024, Vol. 26 Issue 3, p851-856, 6p

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Academic Journal

A high-performance turnkey system for customer lifetime value prediction in retail brands: Forthcoming in quantitative marketing and economics.

Subjects: CUSTOMER lifetime value; CONSUMER behavior; MARKETING

  • Source: Quantitative Marketing & Economics; Jun2024, Vol. 22 Issue 2, p169-192, 24p

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Academic Journal

An evolutionary game theory approach for analyzing risk-based financing schemes.

Subjects: CONSUMER behavior; GAME theory; MARKETING

  • Source: Annals of Operations Research; May2024, Vol. 336 Issue 3, p1637-1660, 24p

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Academic Journal

Dynamic pricing using flexible heterogeneous sales response models.

Subjects: TIME-based pricing; CONSUMER goods; PRICES

  • Source: OR Spectrum; Mar2024, Vol. 46 Issue 1, p29-72, 44p

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Academic Journal

Predicting Consumer Behavior Based on Big Data of User-Generated Online Content in Retail Marketing.

Subjects: CONSUMER behavior; MARKETING; BIG dataRUSSIA

  • Source: Global Journal of Flexible Systems Management; Mar2024, Vol. 25 Issue 1, p163-178, 16p

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Academic Journal

Exploring the impact of beauty vloggers' credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing.

Subjects: INTENTION; CONSUMER behavior; PARASOCIAL relationships

  • Source: Humanities & Social Sciences Communications; 2/27/2024, Vol. 11 Issue 1, p1-14, 14p

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Academic Journal

Uncertainty marketing tactics: An overview and a unifying framework.

Subjects: ECONOMIC uncertainty; CONSUMER behavior; MARKETING

  • Source: Journal of the Academy of Marketing Science; Jan2024, Vol. 52 Issue 1, p1-22, 22p

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Academic Journal

How to motivate consumers' impulse buying and repeat buying? The role of marketing stimuli, situational factors and personality.

Subjects: IMPULSE buying; PERSONALITY; CONSUMER behavior

  • Source: Current Psychology; Dec2023, Vol. 42 Issue 36, p32524-32539, 16p

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Academic Journal

User behaviors analysis on OTT platform with an integration of technology acceptance model.

Subjects: TECHNOLOGY Acceptance Model; BEHAVIORAL assessment; STREAMING video & televisionTAIWAN

  • Source: Quality & Quantity; Dec2023, Vol. 57 Issue 6, p5673-5691, 19p

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Academic Journal

On the role of scarcity in marketing: Identifying research opportunities across the 5Ps.

Subjects: CONSUMER behavior; SCARCITY; MARKETING research

  • Source: Journal of the Academy of Marketing Science; Nov2023, Vol. 51 Issue 6, p1197-1202, 6p

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  • 1-10 of  279 results for ""CONSUMER behavior""