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Content Provider : Complementary Index Publisher : wiley-blackwell Subject : brand image Filter by : Subject

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Academic Journal

Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity.

Authors : Massi, Marta; Piancatelli, Chiara; Vocino, Andrea

Subjects: CUSTOMER experience; CUSTOMER relations; AUTHENTICITY (Philosophy)

Source: Psychology & Marketing; Jul2023, Vol. 40 Issue 7, p1280-1298, 19p, 1 Diagram, 5 Charts, 3 Graphs

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Academic Journal

It's about our values: How founder's stories influence brand authenticity.

Authors : Hamby, Anne; Brinberg, David; Daniloski, Kim

Subjects: AUTHENTICITY (Philosophy); BRAND image; CONSUMER attitudes

Source: Psychology & Marketing; Nov2019, Vol. 36 Issue 11, p1014-1026, 13p, 1 Diagram, 3 Charts, 4 Graphs

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Academic Journal

Manufactured Authenticity and Creative Voice in Cultural Industries.

Authors : Jones, Candace; Anand, N.; Alvarez, Josè Luis

Subjects: AUTHENTICITY (Philosophy); ORGANIZATIONAL behavior research; CULTURAL industries

Source: Journal of Management Studies (Wiley-Blackwell); Jul2005, Vol. 42 Issue 5, p893-899, 7p

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Academic Journal

Crafting Brand Authenticity: The Case of Luxury Wines.

Authors : Beverland, Michael B.

Subjects: MARKETING strategy; MARKET orientation; CORPORATE image

Source: Journal of Management Studies (Wiley-Blackwell); Jul2005, Vol. 42 Issue 5, p1003-1029, 27p, 2 Charts

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Academic Journal

Tricks of the Trade: The Performance and Interpretation of Authenticity.

Authors : Moeran, Brian

Subjects: ADVERTISING; ADVERTISING agencies; MARKET orientation

Source: Journal of Management Studies (Wiley-Blackwell); Jul2005, Vol. 42 Issue 5, p901-922, 22p

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Periodical

Better make it real: Defining and expressing organizational authenticity.

Authors : Morin, Jill J.

Subjects: BUSINESS enterprises; AUTHENTICITY (Philosophy); BP Deepwater Horizon Explosion & Oil Spill, 2010BP PLC

Source: Leader to Leader; Summer2011, Vol. 2011 Issue 61, p12-16, 5p

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