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Academic Journal

Home cooking in the digital age: When observing food influencers on social media triggers the imitation of their practices.

Subjects: COOKING; INFLUENCER marketing; INTENTION

  • Source: Psychology & Marketing; May2024, Vol. 41 Issue 5, p1152-1171, 20p

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Academic Journal

Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media.

Subjects: BRAND personification; CONSUMER behavior; INFLUENCER marketing

  • Source: Psychology & Marketing; May2024, Vol. 41 Issue 5, p1115-1132, 18p

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Academic Journal

To buy or not to buy? The impulse buying dilemma in livestream shopping.

Subjects: IMPULSE buying; ONLINE shopping; INFLUENCER marketing

  • Source: Psychology & Marketing; May2024, Vol. 41 Issue 5, p989-1005, 17p

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Academic Journal

The predictive power of game addiction and social media addiction on adolescents' lifestyle.

Subjects: SOCIAL media addiction; COMPULSIVE gambling; ADOLESCENCETURKEY

  • Source: Psychology in the Schools; Mar2024, Vol. 61 Issue 3, p1000-1017, 18p

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Academic Journal

Influencers and donations: The impact of source and product benefits.

Subjects: SOCIAL media; FUNDRAISING; INFLUENCER marketing

  • Source: International Journal of Consumer Studies; Mar2024, Vol. 48 Issue 2, p1-20, 20p

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Academic Journal

Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA.

Subjects: INFLUENCER marketing; MARKETING effectiveness; CONSUMER psychologyIRAN

  • Source: Journal of Consumer Behaviour; Mar2024, Vol. 23 Issue 2, p888-914, 27p

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Academic Journal

Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations.

Subjects: INFLUENCER marketing; META-analysis; MARKETING

  • Source: Psychology & Marketing; Feb2024, Vol. 41 Issue 2, p394-426, 33p

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Academic Journal

Following social media influencers who share alcohol‐related content is associated with college drinking.

Subjects: INFLUENCER marketing; ALCOHOL drinking; STATE universities & collegesUNITED States

  • Source: Drug & Alcohol Review; Jan2024, Vol. 43 Issue 1, p86-97, 12p

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Academic Journal

To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well‐being and brand purchase intention.

Subjects: INFLUENCER marketing; AUTHENTICITY (Philosophy); CONSUMER behaviorINSTAGRAM (Web resource)

  • Source: Psychology & Marketing; Jan2024, Vol. 41 Issue 1, p203-222, 20p

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Academic Journal

How social media influencer collaborations are perceived by consumers.

Subjects: INFLUENCER marketing; BUSINESS partnerships; MARKETING

  • Source: Psychology & Marketing; Jan2024, Vol. 41 Issue 1, p168-183, 16p

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  • 1-10 of  77 results for ""INFLUENCER marketing""