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Academic Journal

Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference.

Authors : Dai, Xianchi; Lin, Yu (Anna); Liang, Jianping

Subjects: CONSUMERS; GENDER differences (Sociology); MARKETING

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1136-1156, 21p

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Academic Journal

Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media.

Authors : Umashankar, Nita; Grewal, Dhruv; Guha, Abhijit

Subjects: WORK-life balance; MARKETING; SOCIAL media

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p307-329, 23p

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Academic Journal

NPS from the customer's perspective: The influence of the recent experience.

Authors : Pechter, Jonna; Kuusik, Andres

Subjects: CONSUMERS; CUSTOMER loyalty; BASIC income

Source: International Journal of Market Research; Mar/May2024, Vol. 66 Issue 2/3, p261-277, 17p

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Academic Journal

The Untested Assumption: Can a Net Promoter Study Be Used to Improve Net Promoter Score?

Authors : Bettencourt, Lance A; Houston, Mark B

Subjects: CUSTOMER feedback; CONSUMERS; BUSINESS revenue

Source: International Journal of Market Research; Mar/May2024, Vol. 66 Issue 2/3, p216-240, 25p

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Academic Journal

Consumer wisdom and well-being investigated via intergenerational interactions.

Authors : Godefroit-Winkel, Delphine; Schill, Marie; Hogg, Margaret K.

Subjects: WELL-being; CONSUMERS; WISDOM

Source: Journal of Marketing Management; Nov2023, Vol. 39 Issue 15/16, p1502-1532, 31p

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Academic Journal

Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language.

Authors : Rocklage, Matthew D.; He, Sharlene; Rucker, Derek D.

Subjects: CONSUMERS; CERTAINTY; SENTIMENT analysis

Source: Journal of Marketing Research (JMR); Oct2023, Vol. 60 Issue 5, p870-888, 19p, 5 Charts, 1 Graph

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Academic Journal

Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal.

Authors : Jin, Liyin; Wang, Yajin; Zhang, Ying

Subjects: COLLECTIVE behavior; GOAL (Psychology); CONSUMERS

Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p776-792, 17p, 5 Graphs

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Academic Journal

Beyond Income: Dynamic Consumer Financial Vulnerability.

Authors : Salisbury, Linda Court; Nenkov, Gergana Y.; Blanchard, Simon J.

Subjects: PERSONAL finance; CONSUMERS; FINANCIAL stress

Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p657-678, 22p, 2 Diagrams, 6 Charts

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Academic Journal

Ask for Reviews at the Right Time: Evidence from Two Field Experiments.

Authors : Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil

Subjects: CONSUMERS' reviews; PSYCHOLOGICAL reactance; ONLINE marketplaces

Source: Journal of Marketing; Jul2023, Vol. 87 Issue 4, p528-549, 22p, 1 Diagram, 10 Charts, 6 Graphs

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Academic Journal

Secondary Selling: Beyond the Salesperson–Customer Dyad.

Authors : Burchett, Molly R.; Murtha, Brian; Kohli, Ajay K.

Subjects: SELLING; SALES personnel; CONSUMERS

Source: Journal of Marketing; Jul2023, Vol. 87 Issue 4, p575-600, 26p, 1 Diagram, 10 Charts, 1 Graph

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