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Academic Journal

Impact of Pre-Purchase Emotional State on Information Search and Evaluation: An Empirical Study on Automobile Consumers in India.

Subjects: EMOTIONAL state; CONSUMERS; AUTOMOBILE purchasingINDIA

  • Source: IUP Journal of Brand Management; Sep2023, Vol. 20 Issue 3, p5-26, 22p

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Academic Journal

Consumer Decision-Making Rules for FMCG Products—Study of Rural in North India.

Subjects: CONSUMER behavior; CONSUMER goods; FAST moving consumer goodsINDIA

  • Source: Economies; Jan2023, Vol. 11 Issue 1, p26, 13p

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Academic Journal

Predicting complaint voicing or exit amidst Indian consumers: a CHAID analysis.

Subjects: CONSUMERS; CONSUMER behavior; SERVICE industriesINDIA

  • Source: Journal of Advances in Management Research; 2023, Vol. 20 Issue 1, p55-78, 24p

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Academic Journal

Impact Of Influenecr Marketing On Consumer Purchase Intention Towards Sustainable Apparels.

Subjects: CONSUMER behavior; SUSTAINABLE fashion; MARKETINGINDIA

  • Source: Journal of Positive School Psychology; 2022, Vol. 6 Issue 11, p329-344, 16p

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Academic Journal

Effectiveness and Impact of Social Media Marketing on Consumer Buying Behaviour and Perceived Service Quality for Restaurants and Food Outlets in Pune.

Subjects: SOCIAL media in marketing; CONSUMER behavior; SOCIAL media in educationPUNE (India); INDIA

  • Source: ATITHYA: A Journal of Hospitality; 2022, Vol. 8 Issue 2, p31-46, 16p

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Academic Journal

Cleanups, confidence, and cosmetics: Marketing beauty in India.

Subjects: CONSUMER behavior; COSMETOLOGY; CONSUMER preferencesINDIA

  • Source: Journal of Consumer Culture; Aug2021, Vol. 21 Issue 3, p411-431, 21p

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Academic Journal

A study on understanding future of Artificial Intelligence in the various functions of marketing.

Subjects: ARTIFICIAL intelligence; MARKETING; CONSUMER behaviorINDIA

  • Source: Turkish Online Journal of Qualitative Inquiry; 2021, Vol. 12 Issue 6, p2008-2025, 18p

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Academic Journal

Gender-based differences in consumer decision-making styles: implications for marketers.

Subjects: CONSUMER behavior; BRAND loyalty; SOCIOCULTURAL theoryINDIA

  • Source: Decision (0304-0941); Sep2020, Vol. 47 Issue 3, p319-329, 11p

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Academic Journal

Emerging Products and Demographic Transition: A Case of Pet Foods.

Subjects: PET food; CONSUMER behavior; SUPERMARKETSINDIA

  • Source: Jaipuria International Journal of Management Research; Jul-Dec2019, Vol. 5 Issue 2, p48-52, 5p

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Academic Journal

Local Branding in a Foreign Product Category in an Emerging Market.

Subjects: CONSUMERS; BRANDING (Marketing); BRAND name productsINDIA

  • Source: Journal of International Marketing; 2005, Vol. 13 Issue 4, p57-79, 23p, 1 Chart

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  • 1-10 of  60 results for ""CONSUMER behavior""