Search Results

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.

• Authors : Stahl, Florian; Heitmann, Mark; Lehmann, Donald R

Subjects: BRAND equity; CUSTOMER retention; PROFIT marginsUNITED States

• Source: Journal of Marketing; Jul2012, Vol. 76 Issue 4, p44-63, 20p, 1 Diagram, 8 Charts

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Citizen-Based Brand Equity: A Model and Experimental Evaluation.

• Authors : Teodoro, Manuel P.; Seung-Ho An

Subjects: BRAND equity; MARKETING; PUBLIC administrationUNITED States

• Source: Journal of Public Administration Research & Theory; Jul2018, Vol. 28 Issue 3, p321-338, 18p

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SEGMENTATION STRATEGIES FOR NEW NATIONAL BRANDS.

• Authors : Blattberg, Robert C.; Buesing, Thomas; Sen, Subrata K.

Subjects: BRANDING (Marketing); MARKETING strategy; MARKET segmentationUNITED States

• Source: Journal of Marketing; Fall80, Vol. 44 Issue 4, p59-67, 9p, 1 Diagram, 6 Charts

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Consumer Responses to Slice-of-Life Versus Slice-of-Death Advertising Appeals: Exploring the Role of Polysemy, Branding, and Culture.

• Authors : Saxena Arora, Anshu; Arora, Amit

Subjects: ADVERTISING; CONSUMER behavior; POLYSEMYUNITED States; UNITED Kingdom

• Source: Journal of Promotion Management; Jan/Feb2017, Vol. 23 Issue 1, p123-162, 40p, 1 Color Photograph, 3 Diagrams, 14 Charts

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The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946.

• Authors : Petty, Ross D.

Subjects: MARKETING; TRADEMARK laws; BRANDING (Marketing)UNITED States

• Source: Journal of Macromarketing; Mar2011, Vol. 31 Issue 1, p85-99, 15p

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Evaluating value.

• Authors : BRANDAU, MARK

Subjects: FAST food restaurants; CHAIN restaurants; VALUE added (Marketing)UNITED States

• Source: Nation's Restaurant News; 2/10/2014, Vol. 48 Issue 3, p52-52, 1p

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Calendar.

Subjects: ADVERTISING; MARKETING; CONFERENCES & conventionsUNITED States

• Source: Brandweek; 2/21/2005, Vol. 46 Issue 8, p32-32, 1/3p

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Calendar.

Subjects: SEMINARS; MEETINGS; MARKETINGUNITED States

• Source: Brandweek; 11/1/2004, Vol. 45 Issue 39, p34-34, 1/2p

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New Way to Place Dollar Figure on Brand Value.

• Authors : Monahan, Julie

Subjects: VALUATION of corporations; BRAND equity; BRAND differentiationUNITED States

• Source: American Banker; 8/17/2004, Vol. 169 Issue 158, Special section p8-8, 1p

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