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Academic Journal

To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India.

Subjects: CONSUMER ethics; CONSUMER behavior; EMERGING marketsINDIA

  • Source: Journal of Business Ethics; May2024, Vol. 191 Issue 4, p811-835, 25p

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Academic Journal

Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands.

Subjects: INTENTION; CONSUMER attitudes; CONSUMER behaviorINDIA

  • Source: Humanities & Social Sciences Communications; 5/13/2024, Vol. 11 Issue 1, p1-14, 14p

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Academic Journal

Examining a theoretical model of eco‐anxiety on consumers' intentions towards green products.

Subjects: CONSUMER behavior; ECO-anxiety; GREEN productsITALY; INDIA

  • Source: Corporate Social Responsibility & Environmental Management; May2024, Vol. 31 Issue 3, p1868-1885, 18p

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Academic Journal

Understanding the impact of fashion app emotional attachment on consumer responses: the role of e-servicescape, customer experience and perceived value of online shopping.

Subjects: CONSUMER behavior; ONLINE shopping; FASHIONGUJARAT (India); INDIA

  • Source: Journal of Fashion Marketing & Management; 2024, Vol. 28 Issue 3, p581-601, 21p

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Academic Journal

Food tourism research in India – current trends and future scope.

Subjects: FOOD tourism; TOURISM research; FOOD researchINDIA

  • Source: Tourism Review; 2024, Vol. 79 Issue 3, p640-657, 18p

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Academic Journal

Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision.

Subjects: CELEBRITIES; ADVERTISING endorsements; PRODUCT designINDIA

  • Source: Psychology & Marketing; Apr2024, Vol. 41 Issue 4, p802-818, 17p

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Academic Journal

Green products wrapped and delivered: consumer's preference for sustainable e-commerce practices.

Subjects: SUSTAINABILITY; CONSUMER preferences; CONSUMER behaviorINDIA

  • Source: International Review of Retail, Distribution & Consumer Research; Jul2024, Vol. 34 Issue 3, p331-360, 30p

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Academic Journal

Factors influencing the adoption of renewable energy in India: supplementing technology-driven drivers and barriers with sustainable development goals.

Subjects: SUSTAINABLE development; RENEWABLE energy sources; PUBLIC opinionINDIA

  • Source: Journal of Advances in Management Research; 2024, Vol. 21 Issue 2, p245-266, 22p

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Academic Journal

Digital transformation technologies to analyze product returns in the e-commerce industry.

Subjects: DIGITAL transformation; PRODUCT returns; SUSTAINABLE developmentINDIA

  • Source: Journal of Enterprise Information Management; 2024, Vol. 37 Issue 2, p456-487, 32p

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Academic Journal

Do environment-friendly toys have a future? An empirical assessment of buyers' green toys decision-making.

Subjects: CONVENIENCE sampling (Statistics); CONSUMER behavior; GREEN productsINDIA

  • Source: Environment, Development & Sustainability; Mar2024, Vol. 26 Issue 3, p5869-5889, 21p

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  • 1-10 of  803 results for ""CONSUMER behavior""