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Periodical

How Inclusive Brands Fuel Growth.

Authors : Rodríguez-Vifá, Omar; Nickerson, Dionne; Bharadwaj, Sundar

Subjects: MARKETING; CUSTOMER experience; DIVERSITY & inclusion policies

Source: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p114-123, 10p, 7 Color Photographs

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Academic Journal

Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction.

Authors : Umashankar, Nita; Bahadir, S. Cem; Bharadwaj, Sundar

Subjects: CUSTOMER satisfaction; CUSTOMER relations; CUSTOMER services

Source: Journal of Marketing; Mar2022, Vol. 86 Issue 2, p66-86, 21p, 1 Diagram, 8 Charts, 2 Graphs

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Conference

Digital and Social Media Marketing: MOBILE CONTENT: UNDERSTANDING DRIVERS OF ENGAGEMENT BY SCREEN.

Authors : Myoung-Jin Chae; Rodriguez-Vila, Omar; Bharadwaj, Sundar

Subjects: MARKETING; CONSUMPTION (Economics); COMPUTER interfaces

Source: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p602-605, 4p

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Periodical

Is Your Marketing Organization Ready for What’s Next?

Authors : Rodriguez-Vila, Omar; Bharadwaj, Sundar; Morgan, Neil A.

Subjects: MARKETING; SOCIAL change; VALUE proposition

Source: Harvard Business Review; Nov/Dec2020, Vol. 98 Issue 6, p104-113, 10p, 5 Color Photographs, 2 Diagrams

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Academic Journal

Satisfaction (Mis)pricing Revisited: Real? Really Big?

Authors : Bharadwaj, Sundar G.; Mitra, Debanjan

Subjects: CUSTOMER satisfaction; STOCK exchanges; ASSET sales & prices

Source: Journal of Marketing; Sep2016, Vol. 80 Issue 5, p116-121, 6p

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Periodical

COMPETING ON SOCIAL PURPOSE: BRANDS THAT WIN BY TYING MISSION TO GROWTH.

Authors : VILÁ, OMAR RODRÍGUEZ; BHARADWAJ, SUNDAR

Subjects: ORGANIZATIONAL goals; BUSINESS expansion; SOCIAL responsibility of businessNIKE Inc.

Source: Harvard Business Review; Sep/Oct2017, Vol. 95 Issue 5, p94-101, 8p, 1 Illustration, 2 Diagrams, 1 Chart

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Academic Journal

How Product Type and Organic Label Structure Combine to Influence Consumers' Evaluations of Organic Foods.

Authors : Parker, Jeffrey R.; Paul, Iman; Hamilton, Ryan

Subjects: ORGANIC foods; ORGANIC products; FOOD labeling

Source: Journal of Public Policy & Marketing; Jul2021, Vol. 40 Issue 3, p419-428, 10p, 1 Black and White Photograph, 2 Graphs

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Academic Journal

New product introductions for low-income consumers in emerging markets.

Authors : Arunachalam, S.; Bahadir, S. Cem; Bharadwaj, Sundar G.

Subjects: NEW product development; LOW-income consumers; EMERGING markets

Source: Journal of the Academy of Marketing Science; Sep2020, Vol. 48 Issue 5, p914-940, 27p

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Academic Journal

Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity.

Authors : Xiong, Guiyang; Bharadwaj, Sundar

Subjects: INDUSTRIAL marketing; CORPORATE finance; GOING public (Securities)

Source: Journal of Marketing; Nov2011, Vol. 75 Issue 6, p87-104, 18p, 1 Diagram, 4 Charts, 1 Graph

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Academic Journal

The Impact of Brand Quality on Shareholder Wealth.

Authors : Bharadwaj, Sundar G; Tuli, Kapil R; Bonfrer, Andre

Subjects: BRANDING (Marketing); BRAND equity; BRAND image

Source: Journal of Marketing; Sep2011, Vol. 75 Issue 5, p88-104, 17p, 6 Charts, 1 Graph

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