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Marketers fear frugality may just be here to stay.

• Authors : Ives, Nat; Neff, Jack; Zmuda, Natalie

Subjects: MARKETING executives; CONSUMER behavior; CONSUMERSUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 6/1/2009, Vol. 80 Issue 20, p1-51. 2p.

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Does your company need a chief blogger?

• Authors : Bulik, Beth Snyder

Subjects: BLOGS; CORPORATIONS; MARKETING executives

• Source: Advertising Age. 4/14/2008, Vol. 79 Issue 15, p24-24. 1p.

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Out of Site at AdAge.com.

Subjects: MARKETING; ZENOR, John; BIBLE

• Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, p18-18. 1/7p.

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PREDICTIONS '06.

Subjects: MARKETING executives; HARLEY, Brad; LIODICE, BobUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/6/2006, Vol. 77 Issue 6, Special section p4-4. 1/5p. 4 Color Photographs.

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KAREN RILEY, 29.

• Authors : Thompson, Stephanie

Subjects: RILEY, Karen; LEVI Strauss & Co.; MARKETING executives

• Source: Advertising Age. 8/1/2005, Vol. 76 Issue 31, p4-4. 1/9p. 1 Color Photograph.

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Is the cup half full or half empty?

• Authors : Herr, Philip; Horne, Robert K.; O'Hara, John

Subjects: MARKETING executives; MARKETING; CONSUMERSUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 9/6/2004, Vol. 75 Issue 36, p13-13. 1/2p. 1 Color Photograph.

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Mad Ave's myopia when it comes to Main Street.

• Authors : Bulik, Beth Snyder

Subjects: CONSUMER behavior; FOOD industry; TABLET computersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p34-34. 1p. 2 Color Photographs.

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It's time to take a fresh look at the definition of marketing.

• Authors : Donaton, Scott

Subjects: MARKETING; ADVERTISING; CONSUMERS

• Source: Advertising Age. 2/23/2004, Vol. 75 Issue 8, p16-16. 1/2p.

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Even ad pros hate ad clutter.

• Authors : Fawcett, Adrienne Ward

Subjects: MARKETING executives; ADVERTISING executives; ADVERTISINGUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/8/1993, Vol. 64 Issue 6, p33-33. 1p. 10 Graphs.

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The omnibus approach hits mark for some.

• Authors : Kim, Junu Bryan; Fitzgerald, Kate

Subjects: AFRICAN American consumers; ADVERTISING agencies; CONSUMERSUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 7/1/1991, Vol. 62 Issue 27, p18-18. 2/3p. 1 Color Photograph.

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