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Content Provider : MAS Ultra - School Edition Publication : advertising age Language : english Subject : product management Filter by : Subject Phrase

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Periodical

CMO'S GUIDE TO AD BOYCOTTS.

Authors : Poggi, Jeanine

Subjects: ADVERTISING; BOYCOTTS; MARKETING

Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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Periodical

Philips: We're not just light bulbs.

Authors : Bulik, Beth Snyder

Subjects: KONINKLIJKE Philips NV; ELECTRONIC industries; BRAND identificationUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 6/25/2007, Vol. 78 Issue 26, p3-49. 2p.

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Periodical

Ad intrusion up, say consumers.

Authors : ATKINSON, CLAIRE

Subjects: ADVERTISING; CONSUMERS; ADVERTISERSUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 1/6/2003, Vol. 74 Issue 1, p1-19. 2p. 1 Color Photograph.

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Periodical

Nestle banks on databases.

Authors : Rapp, Stan; Collins, Thomas L.

Subjects: NESTLE SA; MARKETING; PRODUCT managementEUROPE

Source: Advertising Age. 10/25/1993, Vol. 64 Issue 45, p16-S-10. 3p. 5 Color Photographs.

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Periodical

Design doesn't need a correction; design will do the correcting.

Authors : Iezzi, Teressa

Subjects: PRODUCT design; INDUSTRIAL design; INDUSTRIAL design management

Source: Advertising Age. 1/19/2009, Vol. 80 Issue 2, p16-16. 2/5p.

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Periodical

In a small Danish town, Lego is shaping the future of commerce.

Authors : Garfield, Bob

Subjects: LEGO A/S; PRODUCT management; LEGO toysBILLUND (Denmark); DENMARK DENMARK DENMARK Report Available

Source: Advertising Age. 6/4/2007, Vol. 78 Issue 23, p22-22. 3/4p.

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Periodical

CREATIVE LICENSE.

Authors : Sanders, Lisa; Stanley, T. L.

Subjects: MARKETING; ADVERTISING; SALES promotion

Source: Advertising Age. 4/17/2006, Vol. 77 Issue 16, p12-12. 1p. 7 Color Photographs.

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Periodical

Winning with dissonant design.

Authors : Hogue, Stuart

Subjects: PRODUCT design; PRODUCT management; CONSUMPTION (Economics)

Source: Advertising Age. 8/15/2005, Vol. 76 Issue 33, p15-15. 1p. 2 Color Photographs.

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Periodical

How to create Explosive Self-Generating Demand.

Authors : Dye, Renée

Subjects: ECONOMIC demand; PRODUCT management; BEANIE Babies (Trademark)

Source: Advertising Age. 11/8/1999, Vol. 70 Issue 46, special section ps20-s20. 1p. 5 Color Photographs.

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Periodical

Baby food brand strength.

Authors : Webster, Nancy Coltun

Subjects: BRAND name products; YOUNG & Rubicam Inc.; PRODUCT management

Source: Advertising Age. 9/20/1999, Vol. 70 Issue 39, p42-42. 1/8p. 1 Chart.

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