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THE CHANGING FACE OF THE U.S. CONSUMER.

• Authors : Francese, Peter

Subjects: U.S. Census Bureau; ECONOMIC trends; DEMOGRAPHIC surveysUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 7/7/2008, Vol. 79 Issue 26, p1-14. 4p. 1 Color Photograph, 1 Chart, 5 Graphs, 1 Map.

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THE CULTURAL CONNECTION.

• Authors : SNYDER BULIK, BETH

Subjects: YOUNG adults; CONSUMER behavior research; HISPANIC American consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 5/14/2012 Ad Age Insights, Vol. 83, p4-4. 19p.

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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: WOMEN consumers; COUPONS (Retail trade); SHOPPING

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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What happens when Facebook trumps your brand site?

• Authors : Neff, Jack

Subjects: ONLINE social networks; INTERNET marketing; RELATIONSHIP marketing

• Source: Advertising Age. 8/23/2010, Vol. 81 Issue 30, p2-22. 3p. 2 Color Photographs, 1 Chart.

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PLANNING YOUR NEXT MOVE IN AD LAND.

Subjects: ADVERTISING; CONSUMER behavior; RECESSIONSUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1/4/2010, Vol. 81 Issue 1, p1-9. 3p.

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GOING GREEN? PLANT DEEP ROOTS.

• Authors : Frazier, Mya

Subjects: GREEN marketing; ADVERTISING campaigns; GREEN movement

• Source: Advertising Age. 4/30/2007, Vol. 78 Issue 18, p1-55. 3p.

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U.S. CONSUMER -- LIKE NO OTHER ON THE PLANET.

• Authors : Francese, Peter

Subjects: CONSUMER behavior; CONSUMPTION (Economics); POPULATIONUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p3-5. 3p. 1 Color Photograph, 2 Charts.

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YOU ARE BIG BROTHER (BUT THAT ISN'T SO BAD).

• Authors : DELO, COTTON

Subjects: MARKETING research; CONSUMER behavior research; INTERNET marketing research

• Source: Advertising Age. 4/23/2012, Vol. 83 Issue 17, p1-19. 3p.

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When CMOs learn to love data, they'll be VIPs in the C-suite.

• Authors : ZMUDA, NATALIE

Subjects: MARKETING management; MARKETING research; CONSUMER behavior research

• Source: Advertising Age. 2/13/2012, Vol. 83 Issue 7, p2-25. 3p.

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Coupons are hot, but are they a bargain for brands?

• Authors : NEFF, JACK

Subjects: COUPONS (Retail trade); MARKETING management; CONSUMER behavior

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p10-12. 3p. 3 Charts.

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