Search Results

User Surveys as Drivers of User Engagement and Service Improvement.

• Authors : Jamara, Winnie

Subjects: ACADEMIC libraries; CONSUMER attitudes; LIBRARY public services

• Source: Computers in Libraries. Jan/Feb2024, Vol. 44 Issue 1, p36-40. 5p. 1 Color Photograph, 1 Diagram.

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A longitudinal study on international brand perceptions and outcomes among entrepreneurship & EMBA students in Taiwan: moderating role of students' attitude towards technology.

• Authors : Chou, Chien-Heng (AUTHOR); Lee, Su-Chen (AUTHOR); Kuo, Yen-Ku (AUTHOR)

Subjects: STUDENT attitudes; CONSUMER attitudes; PLANNED behavior theoryTAIWAN

• Source: Current Psychology. Feb2024, Vol. 43 Issue 6, p5541-5554. 14p.

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Customer's attitude and purchasing behavior of green food in Ghana: The moderating role of environmental views and green trust.

• Authors : Martey, Edward Markwei

Subjects: CONSUMER attitudes; CONSUMER behavior; TRUSTGHANA

• Source: Electronic Green Journal. 2024, Issue 49, p1-22. 13p.

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Better Wealth, Better Health: Wellness Hotel Attributes and Consumer Preferences in China.

• Authors : Li, Zhihui (AUTHOR); Gao, Yixing (AUTHOR)

Subjects: CONSUMER attitudes; CONSUMER preferences; HOTEL marketingCHINA

• Source: Journal of China Tourism Research. Mar/Apr2024, Vol. 20 Issue 2, p333-355. 23p.

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Can You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans.

• Authors : Schoenmakers, Gert-Jan (AUTHOR); Hachimi, Jihane (AUTHOR); de Hoop, Helen (AUTHOR)

Subjects: CONSUMER attitudes; PRONOUNS (Grammar); ADVERTISING

• Source: Journal of International Consumer Marketing. Mar/Apr2024, Vol. 36 Issue 2, p99-114. 16p.

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Bringing stories to light.

Subjects: FAST fashion; CONSUMER attitudes; SMALL states

• Source: New Internationalist. Mar/Apr2024, Issue 548, p6-6. 3/8p.

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Risk-free rate puzzle: An explanation of the heterogeneity of consumer risk attitudes under China's income gap.

• Authors : Zhao, Yang (AUTHOR); Yao, Yuan (AUTHOR); Wang, Mingtao (AUTHOR)

Subjects: INCOME gap; CONSUMER attitudes; PARETO optimumCHINA

• Source: International Review of Economics & Finance. Jan2024:Part B, Vol. 89, p940-960. 21p.

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Analyzing the Influence of Social Media Influencer's Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement.

• Authors : Mir, Imran Anwar (AUTHOR); Salo, Jari (AUTHOR)

Subjects: INFLUENCER marketing; CONSUMER attitudes; CONSUMER psychology

• Source: Journal of Promotion Management. 2024, Vol. 30 Issue 1, p1-28. 28p.

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How Does Credibility Matter? Proposing and Validating a Framework for the Credibility of Live Streamers in the Gaming Industry.

• Authors : Soares, Raquel (AUTHOR); Liu, Juan (AUTHOR); Zhang, Tingting (AUTHOR)

Subjects: CONSUMER attitudes; GAMES industry; GAMBLING industryPORTUGAL; CHINA

• Source: Services Marketing Quarterly. Jan-Mar2024, Vol. 45 Issue 1, p83-104. 22p.

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Do busy consumers prefer new products? A study on the effect of a busy mindset on the evaluation of new products.

• Authors : Yang, Chen (AUTHOR); Tao, Shiyan (AUTHOR); Cai, Yingying (AUTHOR)

Subjects: CONSUMER attitudes; CONSUMER preferences; NEW product developmentGUANGZHOU (China); CHINA

• Source: Current Psychology. Feb2024, Vol. 43 Issue 7, p6321-6337. 17p.

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