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Content Provider : Professional Development Collection Publisher : american marketing association
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Conference

How Country Stereotypes and Brand Globalness Drive Brand Preferences in Austria and the Netherlands: Consumer Ethnocentrism and Hedonic/Utilitarian Product Characteristics as Moderators.

Subjects: ETHNOCENTRISM; STEREOTYPES; BRAND choiceNETHERLANDS; AUSTRIA

  • Source: AMA Winter Academic Conference Proceedings. 2019, Vol. 30, pMC-20-MC-26. 7p.

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PAYMENT MODE CHOICE, USAGE, AND SATISFACTION: WHO USES WHICH AND WHY -- EVIDENCE FROM AUSTRIA.

Subjects: PAYMENT systems

  • Source: AMA Winter Academic Conference Proceedings. 2009, Vol. 20, p277-278. 2p.

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UNDERSTANDING MARKET PROCESSES: AN AUSTRIAN VIEW OF ‘KNOWING’.

Subjects: MARKETS; ECONOMICSAUSTRIA

  • Source: AMA Winter Academic Conference Proceedings. 1987, p195. 5p.

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Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence.

Subjects: ETHNOCENTRISM; COSMOPOLITANISM; BRAND name products

  • Source: AMA Winter Academic Conference Proceedings. 2016, Vol. 27, pF-18-F-19. 2p.

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Values, Sustainability, Activism, and Quality of Life: A Multi-Country Perspective.

Subjects: SUSTAINABILITY; QUALITY of life; MATERIALISM

  • Source: AMA Winter Academic Conference Proceedings. 2016, Vol. 27, pF-4-F-5. 2p.

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Consumption Convergence Between Emerging and Developed Markets: An Exploratory Study.

Subjects: CONSUMPTION (Economics); ECONOMIC convergence; ECONOMIC liberty

  • Source: AMA Winter Academic Conference Proceedings. 2016, Vol. 27, pF-22-F-23. 2p.

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ONLY SEEMINGLY UNSUCCESSFUL: EMOTIONAL REACTIONS TO UNSUCCESSFUL CUSTOMER FOREWARNING AND THEIR IMPACT ON REVENGEFUL NEGATIVE WORD-OF-MOUTH.

Subjects: CONSUMER research; CONSUMER behavior; CONSUMER attitudes

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1080-1083. 4p.

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DOES ANYONE READ YOUR MARKETING EMAILS? NO? THEN CUSTOMIZE IT! - THE EFFECT OF CONTENT AND TIMING.

Subjects: MARKETING; EMAIL; CUSTOMIZATION

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p73-76. 4p.

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HABITS AS A DOUBLE-EDGED SWORD IN FREEMIUM MODELS - THEIR INFLUENCE ON SUBSCRIPTION INTENTION.

Subjects: CONSUMER research; CONSUMER attitudes; CONSUMER behavior

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1034-1036. 3p.

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THE IMPACT OF E-MAIL CUSTOMIZATION.

Subjects: EMAIL systems in marketing; PERCEIVED control (Psychology); CUSTOMIZATION

  • Source: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p31-33. 3p.

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  • 1-10 of  34 results for ""Austria""