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Academic Journal

The Effect of Sexual Programme Content on the Recall of Foreign Sexual and Non-sexual Advertisements.

Subjects: SEX in advertising; ADVERTISING; ADVERTISING agencies

  • Source: Applied Cognitive Psychology. Mar/Apr2017, Vol. 31 Issue 2, p199-206. 8p.

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Academic Journal

Female Stereotypes in Print Ads: A Longitudinal Analysis from an Institutional Viewpoint.

Subjects: WOMEN'S employment; LABOR supply; ADVERTISING executives

  • Source: Journal of the Association for Consumer Research. Apr2021, Vol. 6 Issue 2, p223-235. 13p.

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Academic Journal

To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika.

Subjects: CLICK through rate; CHITIKA Inc.; ADVERTISING revenue

  • Source: Interfaces. Sep/Oct2012, Vol. 42 Issue 5, p449-464. 16p. 5 Diagrams, 4 Charts, 2 Graphs.

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Academic Journal

Creative Personalities, Processes, and Agency Philosophies: Implications for Global Advertisers.

Subjects: CREATIVE ability; ADVERTISING agencies

  • Source: Creativity Research Journal. 2001, Vol. 13 Issue 2, p161-170. 10p.

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Academic Journal

Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising...

Subjects: TARGET marketing; CONSUMER behavior; SCIENTIFIC experimentation

  • Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2000, Vol. 9 Issue 3, p127. 14p. 2 Black and White Photographs, 3 Charts.

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Academic Journal

Advertising and Consumption of Alcoholic Beverages.

Subjects: ALCOHOLIC beverage advertising; BROADCAST advertising; ADVERTISINGUNITED States

  • Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 1999, Vol. 8 Issue 2, p167. 20p. 1 Diagram, 6 Charts, 4 Graphs.

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Academic Journal

Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Analysis.

Subjects: CORRECTIVE advertising; ADVERTISING agencies; BRAND name products

  • Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 1996, Vol. 5 Issue 3, p209-230. 22p. 2 Diagrams, 1 Chart, 2 Graphs.

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Academic Journal

When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefit and Investments.

Subjects: ADVERTISING; ATTENTION; INVESTMENTS

  • Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 1995, Vol. 4 Issue 3, p225. 30p. 1 Diagram, 5 Charts.

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Academic Journal

The Role of Disconfirmed Expectancies in the Processing of Advertising Messages.

Subjects: MARKETING; ADVERTISING; BUSINESS

  • Source: Journal of Social Psychology. Dec1984, Vol. 124 Issue 2, p227. 10p.

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Academic Journal

MUDRAPLAN -- A DSS for Media Planning: From Design to Utilization.

Subjects: ADVERTISING media planning; MEDIA buying services; ADVERTISING agencies

  • Source: Interfaces. Mar/Apr92, Vol. 22 Issue 2, p65-75. 11p.

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  • 1-10 of  22 results for ""ADVERTISING agencies""