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NORM'S TAKE TO BOOK, OR NOT TO BOOK?

• Authors : Brodsky, Norm

Subjects: *PUBLISHING; *BOOK sales & prices; *MARKETING

• Source: Inc.. Oct2015, Vol. 37 Issue 8, p24-24. 1/4p.

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WHITING THE CONSUMER.

Subjects: *ELECTRONIC equipment; *SMARTPHONES; *LAPTOP computers

• Source: Retail Traffic. May/Jun2010, Vol. 39 Issue 3, p50-60. 8p.

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CHAPTER 8: MEMORABILIA.

• Authors : Miller, Richard K.¹; Washington, Kelli¹

Subjects: *SPORTS collectibles -- Sales & prices; *SPORTS cards; *SPORTS card industryUNITED StatesSPORTS Marketing 2014-2015 (Book)

• Source: Sports Marketing. 2014/2015, p56-57. 2p.

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CHAPTER 7: LICENSING.

• Authors : Miller, Richard K.¹; Washington, Kelli¹

Subjects: *MERCHANDISE licensing; *SPORTSWEAR; *PROFESSIONAL sportsUNITED StatesSPORTS Marketing 2014-2015 (Book)

• Source: Sports Marketing. 2014/2015, p51-55. 5p.

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Bad Brands and Translation Blunders.

• Authors : Morrison, Terri

Subjects: *TRANSLATING & interpreting; *ECONOMICSNIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE; MERCEDES-Benz AG ; REEBOK International Ltd. 849236674 REEBOK International Ltd. REEBOK International Ltd. 849236674 849236674 REEBOK International Ltd. 849236674 RBKKISS, Bow or Shake Hands: Sales & Marketing: The Essential Cultural Guide--From Presentations & Promotions to Communicating & Closing (Book)

• Source: Business Traveler. Jun2018, p58-58. 1p. 1 Color Photograph.

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