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Content Provider : Vocational and Career Collection Publication : advertising age Language : english Subject : internet users Filter by : Author

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Periodical

What Google Instant means for marketers: more ad impressions.

Authors : Learmonth, Michael

Subjects: GOOGLE Inc.; WEB search engines; INTERNET users

Source: Advertising Age. 9/13/2010, Vol. 81 Issue 32, p1-32. 2p. 3 Color Photographs.

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Periodical

'Power eye' lets consumers know why that web ad was sent to them.

Authors : Learmonth, Michael

Subjects: SELF-regulation in advertising; INTERNET advertising; INTERNET users

Source: Advertising Age. 6/21/2010, Vol. 81 Issue 25, p1-31. 2p.

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Periodical

Holy grail of targeting is fuel for privacy battle.

Authors : Learmonth, Michael

Subjects: TARGET marketing; INTERNET advertising; RIGHT of privacyUNITED States

Source: Advertising Age. 3/22/2010, Vol. 81 Issue 12, p1-21. 2p. 1 Color Photograph.

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Periodical

Buy an online ad in Canada, get rest the world for free.

Authors : Learmonth, Michael

Subjects: INTERNATIONAL advertising; INTERNET advertising; ELECTRONIC commerce

Source: Advertising Age. 6/15/2009, Vol. 80 Issue 22, p3-25. 2p.

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Periodical

Taking online-ad measurement beyond the click.

Authors : Learmonth, Michael; Klaassen, Abbey

Subjects: INTERNET advertising; RESEARCH methodology evaluation; CLICK through rate

Source: Advertising Age. 5/18/2009, Vol. 80 Issue 18, p3-42. 2p.

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Periodical

Microsoft Explorer's default do-not-track setting mobilizes industry's top execs.

Authors : LEARMONTH, MICHAEL

Subjects: WEB browser security; INTERNET users; ADVERTISING agencies

Source: Advertising Age. 6/18/2012, Vol. 83 Issue 25, p2-3. 2p. 1 Color Photograph.

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Periodical

Google readies an ambitious plan for web-data exchange.

Authors : LEARMONTH, MICHAEL

Subjects: GOOGLE Inc.; INTERNET industry; MARKET segmentation

Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p4-22. 2p.

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Periodical

How one small shop got snared by a scammer.

Authors : LEARMONTH, MICHAEL

Subjects: INTERNET fraud; COMPUTER crimes; MALWARE

Source: Advertising Age. 1/24/2011, Vol. 82 Issue 4, p2-31. 2p.

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Periodical

Lowered expectations: Web redefines 'quality'

Authors : Learmonth, Michael

Subjects: MASS media & technology; MASS media & economics; INTERNET & economics

Source: Advertising Age. 3/22/2010, Vol. 81 Issue 8, p6-6. 1p.

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Periodical

Web series still struggle to hold on to audiences.

Authors : Learmonth, Michael

Subjects: STREAMING media; STREAMING video & television; TELEVISION program ratings

Source: Advertising Age. 1/26/2009, Vol. 80 Issue 3, p6-6. 2/3p.

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