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YOU ARE BIG BROTHER (BUT THAT ISN'T SO BAD).

• Authors : DELO, COTTON

Subjects: MARKETING research; CONSUMER behavior research; INTERNET marketing research

• Source: Advertising Age. 4/23/2012, Vol. 83 Issue 17, p1-19. 3p.

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When CMOs learn to love data, they'll be VIPs in the C-suite.

• Authors : ZMUDA, NATALIE

Subjects: MARKETING management; MARKETING research; CONSUMER behavior research

• Source: Advertising Age. 2/13/2012, Vol. 83 Issue 7, p2-25. 3p.

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Digital Adopter Behavior.

Subjects: CONSUMER behavior research; CONSUMER attitude research; MARKETING research

• Source: Advertising Age. 3/15/2010, Vol. 81 Issue 11, Special section p10-14. 5p.

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Will ad industry's opt-out program entice consumers?

• Authors : Lee, Edmund

Subjects: SELF-regulation in advertising; INTERNET advertising; INTERNET users

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p2-3. 2p. 1 Color Photograph.

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BURGER KING'S 'SUPERFAN' MIGHT JUST BE YOUR GRANDMA.

• Authors : York, Emily Bryson

Subjects: MARKETING research; CONSUMER behavior research; FAST food restaurant marketing

• Source: Advertising Age. 2/8/2010, Vol. 81 Issue 6, p2-20. 2p.

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Listen up: You'd be foolish to treat unsolicited consumer opinions as curse rather than a blessing.

• Authors : Neff, Jack

Subjects: MARKETING management; MARKETING research; ADVERTISING

• Source: Advertising Age. 1/11/2010, Vol. 81 Issue 2, p3-22. 2p.

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AmEx opens up data treasure trove.

• Authors : Bulik, Beth Snyder; Bush, Michael

Subjects: AMERICAN Express Co.; MARKETING research companies; CONSULTING firms

• Source: Advertising Age. 11/30/2009, Vol. 80 Issue 40, p4-21. 2p.

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That 80% of sales comes from some 2% of buyers.

• Authors : Neff, Jack

Subjects: MARKETING research; CONSUMER behavior research; CATALINA Marketing Corp.

• Source: Advertising Age. 12/8/2008, Vol. 79 Issue 45, p4-26. 2p.

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Mandel to buyers: Ditch demos.

• Authors : Steinberg, Brian

Subjects: NIELSEN Media Research Inc.; MARKETING research; MANDEL, Jon

• Source: Advertising Age. 8/11/2008, Vol. 79 Issue 31, p4-24. 2p.

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Pick a product: 40% of public decide in store.

• Authors : Neff, Jack

Subjects: CONSUMER behavior research; INDUSTRIAL surveys; MARKETING research

• Source: Advertising Age. 7/28/2008, Vol. 79 Issue 29, p1-31. 2p. 3 Color Photographs.

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