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Content Provider : Vocational and Career Collection Publication : advertising age Language : english Subject : medical care costs Filter by : Subject
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Periodical

MDs seek PR prescriptions.

Subjects: PUBLIC relations firms; PHYSICIANS; MARKETING

  • Source: Advertising Age. 3/20/2006, Vol. 77 Issue 12, p22-22. 1/5p.

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Periodical

DTC ads influence majority of consumers, say doctors.

Subjects: DIRECT-to-consumer prescription drug advertising; DRUG advertising; MEDICAL care costsUNITED States

  • Source: Advertising Age. 1/20/2003, Vol. 74 Issue 3, p6-6. 2/3p.

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Periodical

Does business back DTC ads?

Subjects: DIRECT-to-consumer prescription drug advertising; DRUG advertising; PHARMACEUTICAL industryUNITED States

  • Source: Advertising Age. 3/25/2002, Vol. 73 Issue 12, p11-11. 1/4p.

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Periodical

Drug marketers challenge study chiding DTC ads.

Subjects: DIRECT-to-consumer prescription drug advertising; DRUG advertising; PHARMACEUTICAL industryUNITED States

  • Source: Advertising Age. 7/12/1999, Vol. 70 Issue 29, p55-55. 1/5p.

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  • 1-4 of  4 results for ""DIRECT-to-consumer prescription drug advertising""