Search Results

Theories behind Joel Ewanick's GM exit run deep.

• Authors : THOMSELLI, RICH

Subjects: *CHIEF marketing officers; *RESIGNATION of executives; *SPORTS sponsorshipGENERAL Motors Co. ; MANCHESTER United (Soccer team)EWANICK, Joel

• Source: Advertising Age. 8/6/2012, Vol. 83 Issue 29, p1-20. 2p.

Record details

Meet the woman behind the Michelin Man.

• Authors : PAREKH, RUPAL

Subjects: *CHIEF marketing officers; *WOMEN executives; *TIRE industryCIE. Generale des Etablissements Michelin SCADORLAND-Clauzel, Claire

• Source: Advertising Age. 6/11/2012, Vol. 83 Issue 24, p26-27. 2p.

Record details

Friends with (digital) benefits: CMOs link with CIOs.

Subjects: *MARKETING management; *CHIEF marketing officers; *CHIEF information officers

• Source: Advertising Age. 9/19/2011, Vol. 82 Issue 33, p6-7. 2p.

Record details

In pressure cooker, marketers lay the blame on advertising.

• Authors : PAREKH, RUPAL

Subjects: *MARKETING management; *CHIEF marketing officers; *ADVERTISING agenciesEWANICK, Joel; MURPHY, Glenn

• Source: Advertising Age. 9/5/2011, Vol. 82 Issue 31, p1-22. 2p.

Record details

For CMOs of the future, agility is key to success.

• Authors : Rooney, Jennifer

Subjects: *BUSINESS forecasting; *CHIEF marketing officers; *MARKETING management

• Source: Advertising Age. 6/21/2010, Vol. 81 Issue 25, p4-31. 2p.

Record details

IS THIS THE RIGHT GUY TO RUN GM'S MARKETING?

• Authors : Halliday, Jean ; Lareau, Jamie

Subjects: *CHIEF marketing officers; *MARKETING management; *AUTOMOBILE industryGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GMLUTZ, Bob, 1932-

• Source: Advertising Age. 7/13/2009, Vol. 80 Issue 25, p1-24. 2p.

Record details

A PLACE THEY CAN CALL THEIR OWN.

• Authors : Sherman, Erik

Subjects: *MARKETING; *CHIEF marketing officers; *MEMBERSHIP

• Source: Advertising Age. 9/22/2008, Vol. 79 Issue 35, pc10-c11. 2p. 6 Color Photographs.

Record details

Golden's Arches will look a lot like Lamar's.

• Authors : York, Emily Bryson

Subjects: *CHIEF marketing officers; *MANAGEMENTMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc.GOLDEN, Neil; LAMAR, Bill

• Source: Advertising Age. 12/3/2007, Vol. 78 Issue 48, p1-29. 2p.

Record details

BEATING THE TENURE ODDS.

• Authors : Welch, Greg

Subjects: *CHIEF marketing officers; *JOB security; *CAREER development

• Source: Advertising Age. 9/24/2007 Talent Works Supplement, Vol. 78, p12-13. 2p.

Record details

RAISE YOUR BRAND TO THE LEVEL OF A PEER.

• Authors : Addis, Steven¹

Subjects: *CHIEF marketing officers; *MARKETING strategy; *CONSUMER psychologyTOYOTA Motor Corp. TOYOTA Motor Corp. TOYOTA Motor Corp. TM; APPLE Inc. APPLE Inc. APPLE Inc. AAPL

• Source: Advertising Age. 7/16/2007, Vol. 78 Issue 28, p18-20. 2p.

Record details