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MILLENNIALS: CLUED IN OR CLUELESS?

• Authors : Phillips, Carol^1,2

Subjects: *TARGET marketing; *MARKET segmentation; PRIMARY audience

• Source: Advertising Age. 11/19/2007, Vol. 78 Issue 46, p12-13. 2p.

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Hispanic Creative Advertising Awards.

• Authors : Cardona, Mercedes M.; Wentz, Laurel; Ryan, Mike

Subjects: ADVERTISING awards; HISPANIC American consumers; MARKET segmentationUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS2-S14. 9p. 43 Color Photographs.

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GET CONNECTED WITH LATINOS IN NUEVO AMERICA.

• Authors : McFarlane, Cynthia; Semple, Laura

Subjects: HISPANIC American consumers; TARGET marketing; MARKET segmentation

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p49-50. 2p. 7 Color Photographs.

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WITH TONS OF CONTENT, DISCOVERY PICKS ITS SPOTS.

Subjects: ZASLAV, David, 1960-; DISCOVERY Communications Inc.; MARKET segmentation

• Source: Advertising Age. 4/9/2007, Vol. 78 Issue 15, pS-2-S-3. 2p.

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Three ways to ride the Long Tail.

• Authors : Rubel, Steve¹

Subjects: *MARKET segmentation; *TARGET marketing; *BRAND identification

• Source: Advertising Age. 8/28/2006, Vol. 77 Issue 35, p24-24. 1/3p. 1 Color Photograph.

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Major ad categories still failing to target Latino consumers.

• Authors : Wentz, Laurel

Subjects: HISPANIC American consumers; HISPANIC Americans; MARKET segmentation

• Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 2/5p.

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Akimbo set-top box brings content from Internet to TV.

• Authors : Bulik, Beth Snyder

Subjects: TELEVISION; AKIMBO Systems Inc.; TELEVISION programs

• Source: Advertising Age. 7/26/2004, Vol. 75 Issue 30, p6-6. 1/3p. 1 Color Photograph.

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Rival retailers devise ways to compete against giant.

• Authors : Cuneo, Alice Z.

Subjects: FICHTLER, Bill; RETAIL stores; DISCOUNT houses (Retail trade)

• Source: Advertising Age. 10/6/2003, Vol. 74 Issue 40, p35-35. 1p. 1 Color Photograph, 10 Graphs.

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IRI aims to augment Hotline.

• Authors : Webster, Nancy Coltun

Subjects: INFORMATION Resources Inc.; HISPANIC American consumers; MARKETINGUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS15-S15. 1/8p.

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