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SMALL AGENCY CONFERENCE DIARY.

Subjects: *ADVERTISING agencies; *SMALL business conferences; *ADVERTISINGADVERTISING Age (Periodical)

• Source: Advertising Age. 8/3/2015, Vol. 86 Issue 15, p0006-0006. 1p.

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Don't let consumer-created ads drown out larger conversation.

• Authors : Bloom, Jonah

Subjects: *CONSUMER behavior; *MARKETING; *CONSUMER attitudes

• Source: Advertising Age. 2/12/2007, Vol. 78 Issue 7, p12-12. 1/2p. 1 Color Photograph.

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P&G, Unilever sit out Super Bowl.

• Authors : Neff, Jack

Subjects: *SUPER Bowl advertisements; *ADVERTISING; *MARKETINGPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; UNILEVER Group (Company)

• Source: Advertising Age. 1/29/2007, Vol. 78 Issue 5, p1-36. 2p.

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10 ways marketing will change in 2007, according to ANA.

• Authors : Liodice, Bob¹

Subjects: *BUSINESS forecasting; *ADVERTISING; *MARKETING planningUNITED States

• Source: Advertising Age. 12/18/2006, Vol. 77 Issue 51, p8-8. 1/3p.

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The sky's not even the limit in today's naming-rights frenzy.

• Authors : Crain, Rance

Subjects: *ADVERTISING; *CONSUMER attitudes; *NAMING rightsUNITED StatesCITIGROUP Inc. 197329691 CITIGROUP Inc. CITIGROUP Inc. 197329691 197329691 CITIGROUP Inc. 197329691 C

• Source: Advertising Age. 12/11/2006, Vol. 77 Issue 50, p22-22. 1/2p. 1 Color Photograph.

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Product reviews: the killer ad app.

• Authors : Creamer, Matthew

Subjects: *ADVERTISING; *CONSUMER goods; *PSYCHOLOGICAL feedback

• Source: Advertising Age. 8/28/2006, Vol. 77 Issue 35, p1-29. 2p. 1 Color Photograph.

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LETTERS TO THE EDITOR.

• Authors : Coffin, G. Jarvis¹; Cunningham, Sean²; Davis, Scott³

Subjects: *LETTERS to the editor; *ADVERTISING; *CONSUMER behavior

• Source: Advertising Age. 4/18/2005, Vol. 76 Issue 16, p24-24. 1/2p.

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AdWatch.

• Authors : Cardona, Mercedes M.

Subjects: *ADVERTISING; *CONSUMER attitudes; *CONSUMPTION (Economics)UNITED StatesSEARS Roebuck & Co. ; KMART Holdings Corp. ; NIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE...

• Source: Advertising Age. 11/22/2004, Vol. 75 Issue 47, p8-8. 1/3p. 2 Graphs.

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China's marketing potential is vast--and it's unstoppable.

• Authors : Crain, Rance

Subjects: *CONSUMER attitudes; *ADVERTISING; *MARKETINGCHINA

• Source: Advertising Age. 9/20/2004, Vol. 75 Issue 38, p28-28. 1/3p. 1 Color Photograph.

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A 'death spiral of disrespect'.

• Authors : Ruskin, Gary¹

Subjects: *CONSUMER attitudes; *ADVERTISING; *MARKET surveysUNITED States

• Source: Advertising Age. 4/26/2004, Vol. 75 Issue 17, p18-18. 1p. 2 Color Photographs.

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